Deputy Director, Branding and Communications

Nanyang Technological University is a leading global university recognised for excellence in education and research. Nanyang Business School (NBS) is one of Asia's premier business schools, committed to delivering impactful education and driving innovation in teaching and engagement.

The Deputy Director, Branding and Communications drives the development and implementation of strategic communications, branding, media engagement and marketing initiatives across Nanyang Business School.

Reporting to the Deputy Dean, the role oversees the College's branding, media relations, stakeholder engagement, corporate communications and high-level events management efforts. The incumbent works closely with programme offices, research centres, faculty, alumni and the University's Corporate Communications Office (CCO) to strengthen institutional visibility and reputation.

The role also oversees Dean's communications, editorial outputs, social media platforms and strategic communications initiatives, while leading the Marketing Communications team to ensure effective and consistent communications support across the College.

Requirements:

• Bachelor's degree in Communications, Marketing, Business, Media or related disciplines.

• At least 15 years of relevant communications, branding or marketing experience.

• Strong experience in media relations, stakeholder engagement and strategic communications.

• Experience leading communications or marketing teams.

• Excellent written and verbal communication skills.

• Strong stakeholder management and project management capability.

• Experience in higher education or large institutions would be advantageous.

• Familiarity with digital marketing, social media platforms and communications analytics.

• Experience supporting senior leadership communications.

• Ability to assess reputational considerations and provide sound communications advisory.

Competencies

Leadership and Strategic Agility

• Provides strategic leadership while driving operational excellence and execution.

• Leads and develops high-performing teams, navigating ambiguity and competing priorities effectively.

• Leverages AI, automation and emerging technologies to enhance communications and branding outcomes while fostering innovation and continuous improvement.

Innovation and Creativity

• Develops creative, impactful branding and communication strategies.

• Demonstrates strong storytelling skills and the ability to translate complex ideas into compelling narratives.

• Embraces experimentation and new approaches to strengthen audience engagement.

Digital and AI Fluency

• Possesses strong knowledge of digital platforms, AI-enabled tools, analytics and emerging technologies.

• Applies AI and automation to improve efficiency, content development and stakeholder engagement.

• Understands the ethical, governance and quality considerations associated with AI-driven communications.

Stakeholder and Relationship Management

• Builds trusted relationships and influences a broad range of stakeholders, including senior leaders and external partners.

• Manages complex stakeholder environments and aligns diverse interests towards shared objectives.

• Provides strategic communications and reputation management counsel to leadership.

Execution Excellence

• Delivers high-quality outcomes with strong responsiveness and attention to detail.

• Effectively manages multiple priorities and projects in a fast-paced environment.

• Demonstrates strong project management capabilities from planning through execution.