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TikTok

Data strategy engineer, Paid Ads

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Job Description

Responsibilities
The Growth team plays a core role in acquisition, activation, and retention of billions of users, through our globally popular products such as TikTok, Lemon8, CapCut, etc. We are building platform foundations, leveraging data and ML models, and providing end-to-end solutions to power global growth of products.

You will:
- Design and apply machine learning algorithm and product strategies to user growth methods to expand product impact as well as improve users&apos experiences;
- Understand user growth instruments and use data and machine learning algorithms or other strategies to make it thrive;
- Responsible for target audience, automated material production, advertising automation optimization and other related algorithm strategies
- Conduct offline and online experiments, analyze according data and evaluate to improve algorithms and strategies;
- Work with product and DEs, DAs, and other engineers to deliver features to drive the user growth of products.

Qualifications
Minimum Qualifications
1. Excellent coding skills and solid data structure and algorithm skills, proficient in python / C++ and other development languages;
2. Familiar with common Machine Learning tools and Deep learning programming frameworks ( Tensorflow / PyTorch / Scikit-learn / XGBoost , etc.);
3. Relevant algorithm experience in search, recommendation, advertising and other related fields, user growth experience is better;
4. Excellent analytical and problem-solving skills, with a passion for solving challenging problems.

Preferred Qualifications
1. Passion for technology, good communication skills and team spirit

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok&aposs global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok&aposs mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We&aposre resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

More Info

Industry:Other

Function:Technology

Job Type:Permanent Job

Date Posted: 28/08/2025

Job ID: 125010765

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Last Updated: 01-10-2025 00:44:23 AM
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