The Data and Insights Analyst role for WME Insights (APAC) will be tasked with analyzing media usage, cultural interests, and opportunities to grow the businesses of celebrity and sport talent. The Analyst will contribute to the development of data-driven insights, analytics, and reporting that inform strategic decisions across the WME Group.
This individual must thrive in a fast-paced environment and be comfortable working with large datasets, research tools, and analytics platforms. They will be supporting the WME Group, which consists of WME, 160/90 marketing agency, IMG Licensing, and Pantheon (Non-Scripted Production Company).
Responsibilities
- Analyzing the performance of programs and talent across the linear and digital eco-systems.
- Providing social media insights and analysis.
- Understanding and assessing consumer behavior towards media, talent, brand partnerships, and sports
- Extract insights from large datasets to inform strategic decision-making and business opportunities.
- Design, develop, and maintain dashboards and reports that track key performance indicators and business performance.
- Transform complex data into clear visualizations and narratives for internal stakeholders.
- Identify opportunities where automation, AI tools, or emerging technologies can improve analytics workflows and insights generation.
Qualifications
- Bachelor's degree in Analytics, Data Science, Statistics, Business, Marketing or a related field or equivalent practical experience.
- Basic proficiency with Python and SQL for data extraction, analysis, and manipulation.
- Basic proficiency with data visualization tools such as Power BI or Tableau
- Strong Excel skills (pivot tables, lookups etc.) and proficiency in Microsoft Office products.
- Experience working with large datasets and translating data into actionable insights.
- Strong communication and storytelling skills with the ability to present data clearly to non-technical stakeholders.
- Interest in leveraging AI tools, automation, and emerging technologies to enhance analytics, reporting, and workflows is a plus.
- Passion for general entertainment, culture, and sport is a must.
- Strategic mindset with the ability to connect data insights to business impact.
- Well organized and collaborative.
- Strong communication and writing skills.
