Customer Service Executive (Frontline Retail Services)
Location: Singapore
Compensation: S$2,700-S$4,000/month (dependent on experience) + 13th-month bonus + up to 3 months variable bonus.
5-day work week, inclusive of 1 weekend day (Saturday or Sunday).
BullionStar is Singapore's leading precious metals dealer. We sell, buy back, store, and deliver physical gold, silver, and platinum to customers worldwide - from first-time buyers to institutional investors. We operate a full-service showroom in Singapore, a comprehensive e-commerce platform, and vault storage facilities across multiple jurisdictions.
We are independently owned, founder-led, and intentionally lean. There are no layers of corporate bureaucracy here. Decisions are made quickly, everyone is close to the customer, and every person in the business has a direct impact on what we deliver. We've built our reputation on trust, transparency, and doing things properly - not on marketing spend.
We're looking for people who are drawn to that kind of environment - people who want ownership, not job titles, and who find energy in building something rather than maintaining something.
Why This Role Exists
BullionStar's showroom is where our brand becomes tangible. Customers walk in to buy their first gold coin, pick up a significant order, sell back bullion, or simply learn. Every interaction in that space shapes how they think about us. This role exists because we need sharp, versatile people on the front line who can do it all - serve customers with confidence, handle precious metals with precision, and contribute to the broader operation with initiative and energy.
This isn't a narrowly defined job. It's a launchpad. You'll develop deep knowledge of the precious metals industry, build real skills across customer service, operations, and commerce, and work alongside experts who've been in this business for years. For the right person - someone curious, diligent, and hungry to grow - it's one of the best foundations you can get.
What You'll Own
- Be the Face of BullionStar - You'll greet every customer who walks through our doors, understand what they need, guide them through our product range, and complete transactions accurately. Whether someone is buying a single silver coin or picking up a large gold order, you'll handle every interaction with the same care and professionalism. You'll build genuine relationships - the kind that make people come back and recommend us to others.
- Handle Precious Metals with Care - You'll handle gold, silver, and platinum directly - assisting customers with purchases, receiving items for sell-backs, and testing authenticity for both type of transactions. This is detailed, high-stakes work. A single mistake with a product worth thousands of dollars is a serious matter. You'll develop deep product knowledge and the discipline to get it right every time.
- Spot Problems and Improve Things - We don't expect you to just follow instructions - we expect you to think. If you notice a process that could be faster, a customer experience that could be better, or a problem that nobody else has flagged, we want to hear about it. Better yet, come with a solution. You'll have the opportunity to get involved in marketing initiatives, our affiliate programme, and customer care improvements. How far you go depends on how much initiative you bring.
- Thrive on Variety - The work is varied - you'll switch between serving customers at the counter and handling customer support through emails and phone calls throughout the day. That variety is a feature, not a bug. It keeps the role dynamic and gives you a well-rounded understanding of how BullionStar serves its customers.
- Use AI and Technology to Work Smarter - Whether it's using AI to draft better customer communications, streamline inventory processes, or research market trends, we want someone who sees these tools as an advantage and actively looks for ways to use them.
Who We're Looking For
We care far more about who you are than what's on your CV. The right person will have most or all of the following traits:
- Intelligent and meticulous. You think clearly, pick things up fast, and care about getting details right. When you're handling a product worth thousands of dollars, close enough isn't in your vocabulary. You notice what others miss.
- Common sense. You read situations well, handle the unexpected calmly, and make sound decisions without needing to be told what to do. You don't panic. You think, then act.
- Strong initiative.You don't wait around for instructions. When you see something that needs doing, you do it. When you have an idea to improve something, you raise it. You treat this role as a platform to grow, not a set of tasks to complete.
- Versatile and adaptable. You're comfortable switching gears throughout the day - from a polished customer interaction to hands-on operational work to desk-based customer support duties. You thrive on variety rather than routine.
- Great communicator. You're proficient in spoken and written English, and you communicate with clarity, warmth, and confidence. You can explain complex products simply and make customers feel at ease. Fluency in additional languages is a strong plus.
- Enthusiastic. You bring energy to the role every day. You're genuinely excited to learn about precious metals, understand the market, and be part of a business that's doing something different. You're not just looking for a job - you're looking for something you can care about.
- AI-forward.You see technology as a tool to work smarter. You're comfortable experimenting with AI and digital tools and finding ways to apply them to your daily work - whether that's customer communication, research, or process improvement.
Formal qualifications matter far less to us than the traits above. We don't require a specific diploma or degree. If you have the intelligence, the attitude, and the willingness to learn, you can succeed in this role regardless of your background.
What This Role Is Not
This is not a passive retail job where you stand behind a counter and wait for someone to ask you a question. We need someone who engages, takes initiative, and actively contributes to the business beyond their immediate tasks.
The work involves handling high-value products and serving customers who are making important financial decisions. Precision, professionalism, and genuine care are non-negotiable every single day.
It's not a dead-end position. For someone with the right mindset, this role is a genuine stepping stone into a career in precious metals - but only if you bring the curiosity and drive to make it one.
