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TMGM

Customer Lifecycle Marketing Manager (Growth)

5-7 Years
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  • Posted 18 hours ago
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Job Description

About the company:

TMGM empowers investors to take charge of their investment portfolio, combining CFD trading opportunities across 6 asset classes with access to 12,000+ products including Forex, Shares, Precious Metals, Energies, Indices, and Cryptocurrencies.

Our sophisticated online platform simplifies direct CFD trading: providing the technology, turn-key support, and innovative structure so traders only have to worry about investment decisions. TMGM has offices in 3 continents and a volume of more than $200 Billion traded each month on its platform.

This is your chance to join the fastest growing CFD provider in Australia, make a significant contribution to its success and enjoy being part of something special. This is also a great opportunity to gain knowledge and experience that is impossible to obtain in other industries. If you're looking for a fast-paced environment and an exciting opportunity, then we are the company for you.

Position Overview

We are seeking a highly motivated Marketing Manager - CLM & Growth to lead client lifecycle management and drive growth initiatives across multiple markets. This role combines strategic planning and hands-on execution, covering the entire client journey from acquisition to retention and reactivation. The ideal candidate will have strong experience in CRM, campaign management, data-driven marketing, and client engagement, with a proven track record of delivering measurable growth.

Key Responsibilities

  • Develop and implement CLM strategies to optimize conversion, deposit, trading activity, and retention
  • Design end-to-end customer journeys (Welcome, KYC reminders, deposit triggers, trading education, reactivation campaigns)
  • Collaborate with Sales, Product, BO, Compliance, and Marketing to ensure seamless client experience
  • Define CLM KPIs (conversion rate, deposit rate, retention rate, LTV) and conduct regular performance reviews
  • Lead A/B testing and continuous optimization of lifecycle campaigns
  • Plan and execute client engagement campaigns (deposit bonuses, trading vouchers, challenges, loyalty programs)
  • Partner with Event & Sponsorship teams to integrate large-scale activations into client growth initiatives
  • Monitor campaign ROI, track performance metrics, and deliver insights for future improvements
  • Identify new growth opportunities across regions (SEA, China, Global) and tailor localized strategies
  • Oversee EDM, push notifications, SMS, and app communications as core CLM channels
  • Manage campaign automation workflows, segmentation, and message optimization
  • Ensure delivery, open, and click rates meet performance benchmarks
  • Work closely with the Data & Analytics team to build client segmentation models
  • Translate customer behavior insights into actionable marketing strategies
  • Provide regular performance reports and recommendations to senior management

Requirements

  • Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus
  • 5+ years of experience in CRM, CLM, or Growth Marketing (preferably in fintech, brokerage, or digital industries)
  • Strong knowledge of HubSpot / Salesforce / CRM platforms and marketing automation tools
  • Proven ability to design and execute lifecycle campaigns with measurable impact
  • Analytical mindset with proficiency in data tools (Excel, Google Analytics, BI dashboards)
  • Excellent communication and project management skills; able to lead cross-functional initiatives
  • Fluent in English; Chinese or other Asian languages is a strong advantage

Benefits

  • Growth Opportunities - We value your growth as much as we do ours, so we include educational and career growth opportunities at every level
  • People-First Values -We believe building a great company happens by hiring great people. Our employees job satisfaction always comes first
  • Shared Success - We offer revenue share opportunities for the right people, allowing our employees to share in company success
  • Worldwide Team - Our worldwide team means you'll work with others from all over the globe and gain international experience

More Info

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About Company

Job ID: 134965525