Customer Insights Analyst

We are looking for a curious, analytical, and consumer-focused Consumer Insights Analyst to join our team!

If you are passionate about understanding consumer behavior, analyzing purchasing patterns, identifying market trends, and transforming research data into actionable business insights, we'd love to hear from you.

Key Responsibilities

• Conduct consumer research to understand customer needs, preferences, attitudes, and purchasing behavior.
• Analyze consumer trends, demographics, lifestyle patterns, and buying decisions.
• Collect and interpret quantitative and qualitative data through surveys, interviews, focus groups, and other research methods.
• Identify consumer segments and develop insights to support targeted marketing strategies.
• Monitor changes in consumer preferences, market demands, and industry trends.
• Evaluate customer feedback, satisfaction levels, and brand perceptions.
• Translate research findings into meaningful insights and actionable business recommendations.
• Prepare detailed reports, presentations, and dashboards to communicate consumer insights.
• Collaborate with marketing, product development, and business strategy teams.
• Identify emerging consumer needs and growth opportunities to support business expansion.
• Track the effectiveness of marketing initiatives and consumer-focused campaigns.

Requirements

• Bachelor's degree in Marketing, Business Administration, Psychology, Economics, Statistics, or a related field.
• Previous experience in consumer insights, market research, data analytics, or a similar role is preferred.
• Strong understanding of consumer behavior, market segmentation, and research methodologies.
• Proficiency in Microsoft Excel, PowerPoint, and data analysis tools.
• Familiarity with survey platforms, Google Analytics, and consumer research tools is a plus.
• Knowledge of statistical analysis and visualization tools such as SPSS, Power BI, or Tableau is advantageous.
• Excellent analytical, critical-thinking, and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to translate complex research findings into clear business recommendations.
• Strong attention to detail and a data-driven mindset.

What We're Looking For

A consumer-focused professional who can uncover the motivations behind customer decisions, identify changing consumer trends, and transform research findings into strategic insights that enhance customer experiences and drive business growth.