CRM & Marketing Automation Specialist

CRM & Marketing Automation Specialist

MullenLowe Singapore is the Singapore based agency of the MullenLowe Group a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. It is a global network of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies.

Global specialisms include expertise in brand strategy, creative content development, performance analytics, communications planning, and through the line advertising with MullenLowe.

We believe digital transformation is delivered through designing exceptional customer experiences. We are passionate about understanding people and the opportunity they create. We use the power of design to solve problems that positively impact customers and businesses.

Collectively what we do could be called lots of different things but really, we're a group of smart, creative people who deliver end-end solutions with data, strategy, design and technology.

Our approach is simple. Identify the fundamental business problem, understand the customer, and design beyond digital re-invention. By doing so we help clients prepare today for the customer of tomorrow.

At MullenLowe Singapore, you'll enjoy working in an ego-less environment with people passionate about thinking, designing and building products and services that people find helpful, convenient and exceptional.

THE ROLE

MullenLowe is looking for a CRM & Marketing Automation Specialist to join our growing team in supporting our clients in APAC and EMEA region. Candidate will work report to Technical Director but closely with Account and Project Management team to implement segmentation strategies, design and craft workflows for lead management and life cycle campaigns.

An ideal candidate for this role would be one with hands on experience on Salesforce CRM and Marketing Cloud and is able to drive business outcomes by leveraging on his/her technical expertise of the platform.

Strong foundation in HTML, CSS and Javascript required as you will also be responsible for developing and maintaining landing pages and emails.

ON ANY GIVEN DAY

Be the platform evangelist for CRM/Marketing Cloud implementation, management, and maintenance

Advance the CRM strategy of our clients by managing both external and internal stakeholders

Working with digital marketing teams to create campaign landing pages and email newsletters

Plan and set up multiple journey and automation to drive different lifecycle campaigns

Test and debug work across different browsers

Oversee the marketing database and segmentation strategy and ensure data quality

Maintain an efficient and structured process to maintain data hygiene within the CRM and

communications infrastructure.

Create reporting dashboards and provide insights on data

EXPERIENCE & REQUIREMENTS

2 to 3 years of hands-on experience implementing and working on Salesforce Sales/Service Cloud and Marketing Cloud

Experience working with Eloqua an added advantage

Excellent knowledge of Salesforce.com architecture and data model

Proficient understanding of AMPscript, web markup, including HTML, CSS and Javascript

Experience using data visualization tools/platforms for reporting and analytics (i.e. Tableau, PowerBI, etc.).

Able to apply statistical modeling techniques to analyze and interpret patterns from data.

Good communication skills and comfortable in giving presentation.

Ability to work independently and collaboratively in a fast-paced environment.

Relevant Salesforce certifications

Proficient with industry-standard debugging tools such as Chrome Developer Tools, etc.

Proficient understanding of cross-browser compatibility issues and ways to work around them

Strong understanding and knowledge of CRM and email best practices, innovation, and marketing technologies

EXPECTATIONS

Work closely with Marketing Automation Specialist to complement each other as a team

You will contribute and drive a culture of excellence that delivers world-class CRM solutions.

Your impact will be instantly noticeable in bringing a can-do attitude, a good amount of empathy, and a dedicated work ethic.

Exceptional communication and organizational skills and ability to interact with diverse groups of technical and non-technical stakeholders.

Be on time for, and professional in, everything you do, be that meeting a client; delivering to timescales; actively participating, using the right tone; or protecting either the clients or our own information/IP.

An unquenchable desire to learn and constantly evolve what you do.

Be curious and explore topics that interest you to continually enhance your skill set and expertise.