About LOEWE
Created in Spain in 1846, LOEWE approaches 180 years as one of the world's major luxury houses. Now under the Creative Direction of Jack McCollough and Lazaro Hernandez, the brand presents itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather.
LOEWE has a rich legacy of craftsmanship dating back to its beginnings as a collective workshop and has long valued artisanal techniques in its approach to design and manufacture. These core values are reflected in the brand's belief in the importance of craft in today's culture, its modern interpretations of historical artistic achievements and its commitment to supporting contemporary art, craft and culture around the world.
At LOEWE, we value the uniqueness of our clients and our teams, whoever and wherever they are. We are committed to a culture that welcomes all genders, ethnicities, socioeconomic backgrounds, and abilities, including people with disabilities of all types. Our aim is for everyone to feel valued, included and empowered to contribute their best.
JOB DESCRIPTION
Role Mission
As CRM Manager, SEAO, the position will shape and execute data-led client engagement strategies across LOEWE SEAO. By driving impactful CRM and clienteling initiatives, the role enhances client loyalty, elevates the end-to-end client experience, and contributes directly to business growth. This role reports to the Managing Director, SEAO.
CRM Strategy & Performance
- Drive the execution of CRM strategy across SEAO, with clear ownership of client acquisition, engagement, and retention targets.
- Own the quality and effectiveness of the regional client database, ensuring robust data capture, accuracy, and actionable segmentation in partnership with HQ.
- Translate insights into targeted CRM campaigns and initiatives, with defined objectives and measurable business impact.
- Track, analyze, and optimize key KPIs (recruitment, conversion, retention, client value), ensuring continuous performance improvement.
- Ensure full compliance with local data privacy regulations and LOEWE standards.
Clienteling & Retail Impact
- Lead the rollout and adoption of clienteling practices and tools across retail, driving consistent usage and measurable uplift in client engagement.
- Define and implement localized clienteling strategies, embedding clear action plans to improve recruitment, retention, and client loyalty.
- Equip retail teams with practical tools, training, and guidelines to deliver personalized and elevated client experiences.
- Monitor performance through structured reporting, holding retail teams accountable to clienteling KPIs.
Client Experiences & Commercial Activation
- Plan and execute client-centric activations that drive traffic, engagement, and sales, aligned with key commercial and brand moments.
- Deliver high-impact VIC experiences to strengthen top client relationships and brand affinity.
- Oversee execution excellence of client events and presentations, ensuring consistency, efficiency, and measurable outcomes.
Cross-Functional Execution
- Partner with retail, marketing, and HQ teams to ensure aligned and effective CRM execution across all channels.
- Ensure consistency of client communication and experience in line with the LOEWE's positioning.
- Work with IT and external partners to maintain and enhance CRM tools and capabilities.
Profile for Success
- 7 years of experience in CRM, clienteling, or customer engagement roles, preferably within luxury retail environments.
- Proven track record in driving CRM performance (client acquisition, retention, and client lifetime value) through data-led strategies and campaigns.
- Strong analytical capabilities, with hands-on experience translating data into actionable insights, segmentation, and targeted initiatives.
- Familiarity with modern CRM ecosystems and tools (e.g., clienteling apps, dashboards), with the ability to drive adoption across retail teams.
- Experience in delivering client-centric activations and events that support both brand positioning and commercial outcomes.
- Strong project management skills, with the ability to manage multiple stakeholders (local markets, HQ, retail, and external partners) and drive execution with precision.
- High level of ownership, agility, and attention to detail in a fast-paced, performance-driven environment.
- Knowledge of regional data privacy regulations and best practices in client data governance is a plus.
