About the job
At Swarovski, where innovation meets inspiration, our people desire to explore, experience and create. As a Customer Relationship Management Manager, you will get a chance to work in a rewarding role within a diverse team that is pushing boundaries. Be part of a truly iconic global brand, learn and grow with us. We're bold and inventive, revealing astonishing things like no one else can. A world of wonder awaits you.
Your responsibilities include, but are not limited to:
- Own, develop and manage the CRM ecosystem to drive lasting customer relationships, grow the loyalty database, and align with global CRM strategies while tailoring plans to local market needs.
- Lead the planning and execution of CRM communications and loyalty programs (SCS & BeS), including newsletters, benefit fulfillment, and B2B2C collaborations, ensuring timely and personalized enagagement to drive member engagement and retention.
- Drive and deliver Swarovski CRM programs - SCS and BeS including autonomous event management, with a focus on member experience and business impact.
- Organize and deliver high-quality member-exclusive events that reinforce brand values, enhance customer experience, and support acquisition and loyalty goals.
- Manage regular data analysis to understand consumer behaviour and translate it into effective campaign plans, track competitor activities and support continuous improvement. Compiles competitor activities report i.e. POP CRM events, promotions trend and loyalty activities
- Support the evolution of Very Important Clients (VICs) by creating personalized journeys and collaborating closely with retail teams to meet their needs.
- Manage and control the CRM budget, ensuring effective resource allocation and ROI optimization.
About You
We are looking for a unique and amazing talent, who brings along the following:
- Bachelor's degree in business/marketing or equivalent.
- Minimum 5-7 years of overall professional experience.
- Solid understanding of customer landscape.
- Excellent business acumen and passionate about CRM.
- A strong eye for details and great interpersonal skills.
