CRM & Lifecycle Marketing Executive

NOVI Health is a doctor-founded, science-led healthcare company on a mission to extend healthspan & prevent chronic disease. We combine medical expertise, personalised care, & technology to help people close the gap between knowing & doing.

Role Overview

As CRM & Lifecycle Marketing Executive, you will own customer communications across the lifecycle, from onboarding to retention & re-engagement. You will work closely with the Chief Growth & Experience Manager & the Content & Communications Specialist to deliver timely, personalised, & high-impact communications.

You will manage end-to-end CRM campaigns across email & WhatsApp, powered by strong data segmentation & automation. This role blends strategic thinking, creativity, & analytics, with a strong focus on engagement & retention.

Key Responsibilities

Campaign Management & Execution

• Support end-to-end CRM campaign execution
• Build, schedule, & deploy campaigns across email & WhatsApp
• Ensure campaigns meet both customer & business objectives
• and all other CRM-related automation initiatives, workflows, and operational activities

Segmentation & Personalisation

• Create & manage audience segmentation strategies
• Personalise communications based on behaviour, needs, & lifecycle stage
• Continuously refine targeting to improve engagement

Database Management

• Maintain high-quality customer data hygiene
• Update & manage CRM databases for accuracy & completeness
• Track customer interactions across email, website, sales, & support touch points.

Performance Insights

• Evaluate campaign performance via ActiveCampaign
• Monitor email KPIs such as open rates, CTR, conversion, & retention
• Identify trends, churn risks, & growth opportunities
• Prepare reports & insights for management

Loyalty & Engagement

• Support loyalty, rewards, or membership programmes
• Develop engagement journeys that build long-term habits & retention

Compliance & Data Protection

• Ensure CRM activities comply with PDPA, GDPR, & relevant regulations
• Follow best practices for consent management & data security

About You

• 2–5+ years experience in CRM or lifecycle marketing
• Strong background in data segmentation & campaign targeting
• Hands-on experience with CRM platforms such as ActiveCampaign, HubSpot, or Braze
• Analytical mindset with comfort reading campaign data
• Detail-oriented & highly organised
• Strong collaboration skills
• Interest in healthcare & preventive health a plus

Why Join Novi Health

You will play a key role in how NOVI builds long-term relationships with our customers. Your work directly influences patient engagement, outcomes, & loyalty, making a real difference in people's health journeys.