About the Role
The Creative Digital Producer (Video) strengthens HMI's brand and communications by developing and distributing high-quality, engaging video content across multiple platforms. This role produces both single-release videos and multi-part video series that support brand storytelling, health awareness, and service-focused marketing.
The role focuses heavily on video production and editing, ensuring all content is accurate, patient-friendly, and compliant with healthcare advertising guidelines. Working closely with the Brand & Communications team and Business Unit Marketing partners, the Digital Content Producer ensures every video aligns with HMI's visual and narrative identity and contributes meaningfully to our digital content ecosystem.
Key Responsibilities
- Produce high-quality video content: both standalone pieces and multi-part series, that support HMI Singapore's brand storytelling, health awareness campaigns, and service/segment marketing.
- Lead end-to-end production, including concept development, scripting, storyboarding, filming, editing, and publishing across native digital platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube).
- Capture a range of content such as doctor interviews, explainers, clinic tours, behind-the-scenes features, patient-friendly education pieces, and event coverage.
- Edit videos with strong storytelling, modern pacing, subtitles, captions, and platform-appropriate formats (vertical, horizontal, short/long-form).
- Use AI tools to support ideation, scripting, subtitles, editing workflows, and content repurposingwhile ensuring accuracy, compliance, and brand alignment.
- Ensure all content is clinically accurate, patient-friendly, and compliant with MOH healthcare advertising guidelines.
- Maintain well-organised content libraries, raw footage, and project files, and support planned content calendars across brand and BU marketing needs.
- Collaborate closely cross-functionally to ensure timely and consistent delivery of video assets.
Requirements
- 3 to 5 years of hands-on experience in video production, with a strong portfolio of social-first, short-form content.
- Proficient in filming, lighting, audio, and end-to-end production using tools such as Adobe Premiere Pro, Final Cut Pro, or CapCut Pro.
- Strong storytelling ability and confidence directing on-camera talent, including clinical teams.
- Ability to simplify clinical or technical topics into clear, patient-friendly content.
- Experience using AI tools for ideation, scripting, subtitles, repurposing, and workflow efficiency, with the ability to refine outputs for accuracy and compliance.
- Understanding of (or willingness to learn) MOH healthcare advertising guidelines.
- Strong organisation, attention to detail, and comfort working across multiple sites.
- Professionalism and sensitivity when filming in clinical settings or with patients.
- A relevant video portfolio is required.
What Success Looks Like
- A steady cadence of high-quality, native platformfirst video content that elevates HMI Singapore's digital and brand presence.
- Strong engagement growth across social channels, driven by credible and well-crafted video storytelling.
- Major country-level campaigns supported with compelling, timely, and widely used video assets.
- Videos that are consistently compliant, clinically accurate, and aligned with HMI's visual and narrative standards.
- Efficient production workflows with reliable turnaround times, supported by effective use of AI to streamline editing, repurposing, scripting, and project management workflows.
- High internal adoption and reuse of video assets across teams and business units, reinforcing a unified HMI Singapore identity.
