Creative Copywriter

Role Overview

We are looking for a sharp, conceptually driven Creative Copywriter to own and elevate our brand voice across all touchpoints. Reporting to creative leadership, you are someone who thinks in big ideas-able to visualize concepts as effortlessly as you verbalize them. From punchy campaign headlines and high-converting ad copy to engaging social media content, creative briefs, and brand messaging, you will translate complex financial ideas into bold, human, and memorable storytelling.

Location: Singapore / Global

Why Join Us

• High Creative Autonomy: You won't just be filling in text boxes on templates-you'll help shape brand campaigns, conceptualise creative territories, and craft the voice of a modern global fintech brand.

• True Cross-Functional Impact: Work across the entire marketing ecosystem-partnering directly with Designers, Video Editors/Motion Designers, Creative Strategists, Performance Marketers, Social Media Managers, and our Creative Tech Lead to bring big ideas to life visually and verbally.

• Fast-Paced, No Bureaucracy: We value smart wordplay, clear narrative, and speed. You'll have the freedom to pitch bold ideas and see them built and launched quickly.

Key Responsibilities

1. Conceptual Storytelling & Campaign Messaging:

• Partner with creative and strategic leads to brainstorm, conceptualise, and develop strong campaign ideas, messaging frameworks, and creative territories.

• Translate abstract concepts and product features into clear, compelling visual and verbal narratives.

1. Multi-Channel Copy Execution:

• Write high-impact campaign headlines, taglines, sub-copy, and calls-to-action (CTAs) for key visual assets and digital ads.

• Craft engaging, platform-native copy for social media captions, short-form video scripts, landing page content, and email campaigns.

1. Brand Voice & Tonality Ownership:

• Grasp, adapt, and maintain our brand tonality across diverse global markets and regional campaign requirements.

• Build and maintain copy guidelines and messaging playbooks so internal teams maintain voice consistency.

1. Cross-Functional Marketing Collaboration:

• Work hand-in-hand with Designers and Video Editors to ensure copy and visual execution complement each other seamlessly.

• Collaborate with Social Media, Performance, and Lifecycle teams to iterate on copy variations based on real-time audience engagement, conversion rates, and ad performance data.

Requirements & Qualifications

• 3-5 years of agency or in-house experience as a Creative Copywriter, Conceptual Copywriter, or Brand Copywriter (Mid to Senior level).

• Strong Portfolio / Book: Must demonstrate conceptual thinking, high-impact campaign headlines, social media copy, and multimedia campaign execution.

• Exceptional ability to visualise ideas and articulate creative concepts clearly to non-writing stakeholders.

• Strong versatility in tone-able to write clever, punchy, and modern copy without falling into corporate jargon or rigid financial fluff.

• Comfortable working in a fast-paced environment with tight production turnarounds.

• Prior experience or interest in Fintech, Tech, Gaming, or Trading is a strong plus.