1. Digital Campaign Management
- Work closely with the international recruitment team to execute the paid digital campaigns across Meta, LinkedIn, TikTok, and other relevant platforms and align campaigns with international recruitment priorities
- Monitor and analyze campaign performance, continuously improving ROI through data-driven optimization
- Support the development of targeted campaign strategies for different markets, including China
2. Creative Design & Content Development
- Develop and localize content for international audiences across key social media platforms
- Apply knowledge of China social media platforms (e.g. WeChat) to ensure relevance and effectiveness
- Create and adapt digital marketing assets, including social media posts, ad creatives, and simple promotional materials (e.g. posters, banners)
- Manage the development of creative assets, working with internal or external designers where required
- Ensure all creative outputs are aligned with brand guidelines and campaign objectives
3. Marketing Insights & Reporting
- Provide regular reporting on campaign performance, insights, and recommendations
- Analyse user behaviour and engagement trends to refine targeting and messaging
- Stay up to date with digital marketing trends across global and China platforms
Requirements
- Minimum Bachelor level degree in any appropriate discipline
- Proven experience in digital campaign management, particularly across Meta, LinkedIn, and TikTok
- Experience in international marketing or student recruitment is highly desirable
- Good understanding of China social media platforms (e.g. WeChat, Weibo, Douyin, Red) and their content ecosystems
Interested candidates please send in your resume to:
Topaz Liang Huimin (CEI No. R1104500), email to: [Confidential Information]
EA License No: 99C4599
