Job Title

Content Strategist (Lead Generation & Performance Content)
Koocester Group - Singapore

About Koocester

Koocester is a fast-growing media ecosystem producing influential content across Homes, Autos, Business, Wealth, and Lifestyle. Our content is built to inspire audiences, build trust, and generate real business opportunities for brands and partners.

We create content that moves people from curiosity trust action.

As we scale, we are looking for a Content Strategist who understands how to create content that not only attracts views, but also converts audiences into valuable leads.

About the Role

We are looking for a Content Strategist who can plan, create, and execute high-performing content designed to generate both audience growth and qualified leads.

This role combines content strategy, performance marketing thinking, and storytelling. You will work closely with hosts, producers, editors, and the partnerships team to ensure every piece of content contributes to both platform growth and business outcomes.

Key Responsibilities

Content Strategy & Lead Generation

• Develop content strategies that generate both views and qualified leads

• Identify high-intent topics within Koocester's niches (homes, autos, business, wealth, lifestyle)

• Design content funnels that move audiences from viral discovery trust conversion

• Integrate strong calls-to-action within content to drive form submissions and enquiries

Content Creation & Execution

• Plan and execute short-form and long-form content across platforms (TikTok, Instagram, YouTube)

• Work with hosts, interviewees, and creators during filming

• Ensure storytelling is engaging, credible, and aligned with Koocester's tone

• Collaborate with editors to optimise content structure, pacing, and captions

Performance Marketing & Optimisation

• Apply performance marketing principles to content strategy

• Analyse content performance and iterate based on data

• Optimise hooks, titles, and storytelling to improve watch time and engagement

• Identify opportunities to improve lead conversion rates

Cross-Team Collaboration

• Work with the partnerships and sales team to align content with lead generation goals

• Collaborate with producers and editors to ensure smooth production workflows

• Contribute ideas for campaigns, collaborations, and new content formats

Requirements

Experience & Skills

• Experience in content strategy, performance marketing, or digital media

• Proven experience creating or managing high-performing social media content

• Understanding of content funnels and lead generation

• Strong storytelling ability with an eye for audience engagement

• Familiarity with analytics tools and performance metrics

• Comfortable working with creators and production teams

Mindset & Traits

• Curious about entrepreneurship, lifestyle, and emerging trends

• Strategic thinker who can connect content with business outcomes

• Creative yet data-driven

• Fast-moving and adaptable

• Strong ownership and accountability

Bonus If You Have

• Experience running performance marketing campaigns

• Experience with lead generation funnels

• Understanding of consumer behaviour and audience psychology

• Experience in media, startups, or agency environments

Performance Expectations

• Consistent content output across platforms

• Content that generates both audience growth and qualified leads

• Improvement in watch time, engagement, and conversion rates

• Strong collaboration with production and partnerships teams

Why Join Koocester

• Create content that influences industries and people's decisions

• Work with founders, entrepreneurs, and brands across multiple sectors

• High creative ownership with clear business impact

• Opportunity to grow within a rapidly expanding media ecosystem