Content Executive - Social Media

Ebb & Flow is hiring!

At Ebb & Flow Group, we don't just serve up great food-we dish out brands that make waves.

From award-winning restaurants like one Michelin-starred Willow, to innovative dining concepts like Casa Vostra, Carlitos and The Dragon Chamber, we're all about pushing boundaries to delight and satiate.

We're looking for a dynamic and creative Content Executive to grow and elevate our concepts.

If you're a social-native content creator who thrives on consumer trends, understands shifting behaviours, and knows how to translate them into engaging branded content - we want to hear from you. As part of the Content Team, you will support with planning, shooting, and editing videos across formats - from quick iPhone captures to polished productions. You'll balance creativity with brand identity, ensuring that every piece of content feels both current and on-brand.

What you'll be doing:

Social Media Content Creation & Production

. Support the planning, filming, and editing of video content across platforms (TikTok, Instagram Reels etc.) in partnership with the Marketing team and internal brand stakeholders

. Work hands-on with different devices - from iPhones to professional cameras - to capture compelling brand stories and behind-the-scenes moments

. Assist in storyboarding, shot lists, and on-ground content shoots

. Edit content into platform-optimised formats that are social-first and trend aligned

. Ensure all content adheres to brand guidelines while remaining fresh and engaging

. Monitor social media and cultural trends, suggesting new content ideas and creative directions

. Understand digital consumer behaviour and translate insights into content that sparks interest and drives engagement offline

Team Support & Reporting

. Partner closely with the Marketing team, brand stakeholders, designers, and external partners to ensure that content output supports broader campaign and business objectives

. Assist with reporting and analysis, administrative tasks, and provide assistance during activations, influencer engagements, or events when real-time content capture (e.g. Instagram Stories) is required Qualifications

. Bachelor's degree in Marketing, Communications, or related field

. 1-3 years of hands-on social media and content creation experience in F&B, lifestyle or retail preferred (internship or agency welcome)

. Fluent in English (written & spoken)

. Skilled in video or photo editing software like CapCut, Adobe Photoshop, Illustrator, Premiere Pro or similar Perks and Benefits

. Medical & Dental Coverage . Birthday Leave

. Staff Discount across 8 outlets in Singapore

. Work-from-anywhere on Mondays

Who You Are

. A social-first creator with a passion for digital storytelling and building communities through content

. Adaptable, collaborative and organised with strong content planning skills

. Keeps a finger on the pulse of trends in food and culture, locally and abroad

. Comfortable with social media metrics and platforms such as Instagram, TikTok, Xiao Hong Shu etc, able to turn numbers into actionable insights

. Passion for building brands with soul and personality

. (Bonus) If you've run or have an interest in AI content tools and/or paid social media marketing