Content Creator & Marketing Executive (Optical Retail)

We are looking for a creative and motivated Content Creator & Marketing Executive to support our optical retail business. The ideal candidate is passionate about digital content, marketing, and visual design, with the ability to engage audiences both online and in-store. Experience or interest in live streaming and retail marketing will be a strong advantage.

This role involves planning, creating, and executing marketing content to drive brand awareness, customer engagement, and sales.

Key Responsibilities

• Plan, create, and manage digital content across social media platforms (e.g. Instagram, Facebook, TikTok, etc.)

• Design marketing visuals, posters, and promotional materials for online and in-store use

• Develop content ideas aligned with retail promotions, product launches, and campaigns

• Conduct or support live streaming sessions to showcase optical products, promotions, and brand stories

• Assist in executing marketing campaigns and tracking content performance

• Collaborate with retail and operations teams to ensure consistent brand messaging

• Stay updated on social media trends, content formats, and digital marketing best practices

Requirements

• Diploma or Degree in Marketing, Communications, Design, Media, or related fields

• Experience in content creation, digital marketing, or social media management

• Basic to intermediate skills in graphic design tools (e.g. Canva, Adobe Photoshop/Illustrator, or similar)

• Comfortable appearing on camera or hosting live streams (training can be provided)

• Good communication and storytelling skills

• Ability to work independently and manage multiple projects

Preferred Skills (Advantage)

• Experience in retail, fashion, beauty, or optical industry

• Video editing skills (e.g. CapCut, Premiere Pro, Final Cut Pro)

• Knowledge of social media analytics and paid advertising

• Live streaming or e-commerce experience

Employment Type

• Full-time / Part-time (to be specified)

Workplace Location

• Singapore

Salary Range

• Commensurate with experience

Why Join Us

• Opportunity to grow with a retail brand

• Hands-on experience in content, marketing, and live commerce

• Creative freedom and exposure to the optical retail industry