Content Creator ? Managing Social Media Platform)

1. Social Media Content Creation (Main Responsibilities)

• Produce and edit short-form videos (TikTok, Reels, Stories) featuring dishes, promotions, and in-store experiences.
• Capture real daily content in-store: customer reactions, food preparation moments, store ambience.
• Take and edit photos/videos of food items, products, and store environments for daily/weekly posting.
• Ensure content is eye-catching, trendy, and aligned with the brand's visual identity.

2. In-Store Content Support

• Film authentic moments in stores, including customer interactions, new arrivals, product highlights, and special displays.
• Assist with styling, staging, and creative setup for food/product showcases.

3. Creative Ideas & Campaigns

• Propose and execute fun and engaging content ideas such as:
  challenges, humorous skits, giveaways, seasonal themes, special campaigns, etc.
• Identify trending formats and creatively adapt them for the brand.

4. Influencer & Collaboration Outreach

• Research and connect with suitable local influencers, food bloggers, and creators.
• Plan collaboration formats (store visits, tastings, giveaways, co-branded content).
• Coordinate and track collaboration activities to support visibility and customer engagement.

5. Copywriting & Captions

• Write catchy captions for TikTok, Instagram, and promotional announcements.
• Use clear, simple, and attention-grabbing messaging to drive engagement and footfall.

6. Community Engagement

• Respond to messages and comments on TikTok and Instagram.
• Engage actively with local followers to strengthen customer connection and brand loyalty.

7. Sales & Campaign Support

• Create and promote content for in-store deals, bundles, new launches, and membership perks.
• Support campaigns aimed at increasing store traffic and repeat customers.