We're seeking an experienced Consumer Insights & Market Research Lead to join a regional APAC marketing insights function.
This role will lead end-to-end research initiatives to build strong audience understanding and translate findings into clear, actionable recommendations for marketing and business teams.
The ideal candidate brings solid experience delivering research in India and across APAC markets, with the ability to operate in a fast-paced, cross-functional environment.
Core Responsibilities
- Translate business questions into structured research plans that support marketing and growth decisions.
- Design and execute quantitative and qualitative studies covering audience understanding, campaign development, and creative or message evaluation.
- Select appropriate methodologies, sampling approaches, and markets to balance speed, quality, and business priorities.
- Develop research instruments and manage fieldwork to ensure reliable, decision-ready data.
- Synthesize findings from multiple sources into clear insights and practical recommendations.
- Collaborate with Marketing, Creative, Analytics, and regional insights teams to integrate learning into strategy and execution.
- Ensure research approaches appropriately reflect audiences in India and relevant APAC markets.
Qualifications
- 8+ years experience in consumer, market, or marketing insights using quantitative and qualitative methods.
- Hindi-speaking and experience leading research in India is a must, given the focus on India business priorities.
- Ability to address both ambiguous and well-defined business questions with suitable methodologies.
- Strong analytical, communication, and presentation skills.
This is a contract role based in Singapore.
