Develop marketing and promotion plans for Consumer Banking products and services, including time deposits, CASA and wealth and be responsible for marketing communications across all publicity channels such as online banking, SMS, etc.
Manage Consumer Banking marketing budget and work closely with product managers on strategic marketing campaigns.
Conduct market monitoring on competitor banks promotions and strategies on tactical marketing campaigns with product managers.
Manage content for Facebook and WeChat accounts and prepare monthly marketing reports.
Follow up on marketing campaigns and perform post-campaign analysis.
Organize customer-facing events (e.g. for wealth and cross-border customers), assist in artwork conceptualization, liaison with vendors on print and installation and other associated tasks.
Assist with the creative design, preparation, print, installation and upload of marketing collaterals such as digital posting on TV screens, brochures, posters with sub-branches.
Other tasks and duties as assigned.
Requirements:
Bachelor degree and above from recognized university.
3 years and above relevant working experience, finance industry background is a good advantage.
Good communication and coordination skills, strong stakeholder management and interpersonal skills.
Can work in professional English and Chinese in speaking and writing. Others requirements:
Experienced in financial services, business analysis, product development, financial cost management for marketing project.
Ability to meet tight timelines, and prioritize business needs and manage multiple projects requirements simultaneously.
Proactive and has ownership mindset of results and commitment to goals.
Highly independent and self-motivated, fast learner and should be able to work with minimum supervision.
Strong analytical and have in-depth knowledge in banking products and service will be a good advantage.
Proficient in Microsoft office, especially Excel, Marco, etc.
