Consumer Activation Media Strategy and Planning Manager (Contract)

Consumer Activation Media Strategy and Planning Manager

12 months contract

About the Company:

Our client is a US healthcare and a leading global biopharmaceutical company. They have a revenue of US $40.1 billion, with more than 69,000 employees across 140 countries with a heritage of more than 125 years. Our client is committed to provide patients and customers with a reliable supply of high-quality, safe, and effective medicines and vaccines. Their global supply strategy relies on manufacturing capabilities and expertise to achieve this mission

About the role:

The Consumer Activation Media Strategy and Planning Manager plays a critical role in driving the planning, execution, and optimization of consumer-focused campaigns across Asia Pacific. This role emphasizes the design of seamless consumer journeys across digital and physical touchpoints, with a strong focus on media strategy, measurement, and performance.

You will lead end-to-end media planning and performance strategies, acting as a strategic thought partner to internal commercial teams and collaborating closely with agencies to deliver impactful campaigns.

Primary Responsibilities:

1. Media Strategy & Campaign Leadership

• Lead holistic media planning across digital and traditional channels.
• Develop and implement data-driven engagement strategies to deliver personalized consumer experiences.
• Own the end-to-end campaign process, from planning to optimization.

2. Measurement & Optimization

• Design and manage measurement frameworks to track performance and drive continuous improvement.
• Translate data into actionable insights and strategic recommendations.
• Apply test-and-learn methodologies to enhance campaign effectiveness.

3. Cross-Functional Collaboration

• Partner with media agencies, and commercial stakeholders to ensure integrated omnichannel execution (Above The Line, ATL & Below The Line, BTL).
• Align campaign strategies with broader business objectives and consumer needs.

4. Consumer Experience & Innovation

• Champion the integration of physical and digital channels to enhance the overall consumer experience.
• Leverage analytics and AI tools to refine engagement strategies and improve outcomes.

Requirements:

• Diploma or Bachelor Degree's in any field
• At least 8 years of experience in media planning and digital activation
• Experience in media agency environments
• Deep understanding of media platforms, tools, and measurement methodologies in the Asia Pacific region.
• Experience in building media partnerships across different verticals
• Proven ability to lead cross-functional teams and manage complex stakeholder relationships.
• Analytical mindset with the ability to turn insights into action.

Reg No: R22104540

EA License no: 94C3609