Job Title: Community & Influencer Partnerships Manager
Company: ThunderWear Asia
Location: Singapore – must have ability to work in Singapore without visa (with regional focus across Southeast Asia)
Employment Type: Full-Time – Salary $3,000/m + Bonuses
About ThunderWear Asia
ThunderWear Asia is one of Southeast Asia's most exciting new men's lifestyle brands. Known for bold design, premium comfort, and our signature The Ballroom pouch technology, ThunderWear delivers underwear that helps men Feel Like Thunder—confident, comfortable, and ready for anything.
We're building a modern brand that lives where our customers live: online, in communities, and through creators. To accelerate our growth, we're looking for someone who can build powerful relationships, activate communities, and create an engaging live selling ecosystem.
The Role
The Community & Influencer Partnerships Manager will lead the development of ThunderWear's creator, community, and live selling strategy. This role focuses on identifying and activating partnerships with influencers, sports clubs, gyms, social communities, and lifestyle organizations while building a scalable live commerce program that drives engagement and sales.
You will work closely with the founder and marketing team to build authentic brand advocacy and create high-energy digital and real-world activations.
Key Responsibilities
Influencer & Creator Partnerships
- Identify, recruit, and manage influencers across Instagram, TikTok, and emerging platforms.
- Develop long-term relationships with creators that authentically align with the ThunderWear brand.
- Negotiate collaborations, content partnerships, and affiliate programs.
- Manage influencer campaigns from outreach to performance tracking.
- Build a network of brand ambassadors and micro-creators across Southeast Asia.
Community Partnerships
- Develop partnerships with various organisation across Singapore as they relate to various demographic pillars.
- Organize and attend community-based collaborations, giveaways, and events.
- Create programs that allow communities to promote and sell ThunderWear to their members.
- Build brand presence in key lifestyle ecosystems where our target audience participates.
Live Selling & Social Commerce
- Develop and manage a live selling program across platforms such as Shoppee, TikTok Live, Instagram Live, and other commerce channels.
- Plan live selling campaigns, scripts, and promotional strategies for external sellers.
- Track performance metrics such as viewership, conversion, and revenue.
Partnership Strategy & Growth
- Build scalable partnership frameworks including affiliate structures, revenue sharing, and ambassador programs.
- Identify new growth opportunities through collaborations with complementary brands.
- Maintain a pipeline of partnerships that continuously expands ThunderWear's reach.
- Event management, attendance and participation will be important.
Analytics & Reporting
- Track and report on performance of influencer campaigns, partnerships, and live selling initiatives.
- Optimize campaigns based on engagement, conversion, and ROI.
- Provide insights to guide future marketing and partnership strategies.
What We're Looking For
- 3+ years experience in influencer marketing, partnerships, community building, or social commerce.
- Strong knowledge of AI tools for speed to market and capability enhancement
- Enthusiastic, outgoing, personable, and strategic. Solution oriented outlook.
- Strong understanding of Instagram, TikTok, and creator ecosystems.
- Understanding of live commerce programs is highly desirable.
- Excellent relationship-building and negotiation skills.
- Entrepreneurial mindset and comfort working in a fast-growing startup environment.
- Passion for lifestyle brands, fitness, sport, and culture.
Bonus Experience
- Experience working with and building programs around communities.
- Existing network of influencers or creators in Southeast Asia.
- Experience managing affiliate or ambassador programs.
Why Join ThunderWear
- Be part of a fast-growing lifestyle brand redefining men's underwear in Southeast Asia.
- Work directly with the founder to build brand culture and partnerships.
- Opportunity to shape creator marketing and live commerce strategy from the ground up.
- High ownership and creative freedom.
- Manage regionally and grow with the company.
How to Apply
Send your CV and a short note explaining why you're excited about ThunderWear and how you would grow our community and influencer partnerships.
Email: [Confidential Information]
