Communications & Content Executive

We are seeking a highly skilled and creative Communications & Content Executive with a strong focus on education-related content. This role is responsible for developing, managing, and optimising a wide range of content that supports our school's brand presence, communications strategy, and stakeholder engagement.

The ideal candidate is an exceptional writer with experience producing educational content, crafting compelling narratives for parents and students, and translating academic concepts into accessible and engaging materials.

Key Responsibilities

1. Content Creation & Management

• Produce high-quality written content tailored for the education sector, including blogs, articles, newsletters, press releases, yearbooks, academic features, parent communications, and website pages.
• Manage and update the school website and blog, ensuring content is accurate, timely, and aligned with school initiatives.
• Develop compelling storylines that highlight school achievements, student experiences, academic programmes, and community events.
• Create copy for marketing campaigns, digital ads, social media, and multimedia scripts (videos, podcasts, presentations).
• Conduct interviews with teachers, students, leaders, and parents to create authentic and informative content.
• Support the development of brochures, eBooks, handbooks, and other educational marketing collateral.

2. Editing, Quality Assurance & Collaboration

• Edit and review content produced by internal teams to ensure accuracy, clarity, consistency, and brand alignment.
• Partner closely with academic teams to translate curriculum-related information into reader-friendly formats.
• Collaborate with marketing, admissions, and academic departments to conceptualize and execute meaningful content initiatives.
• Work with external vendors on photography, videography, content calendars, and editorial deliverables.

3. Content Marketing & SEO

• Implement content marketing strategies to increase engagement, brand visibility, and enrolment leads.
• Apply SEO best practices to optimize website content and improve search engine performance.
• Research educational trends, parent insights, and digital content strategies to strengthen communication relevance.
• Track and analyze content performance using Google Analytics and other tools, providing data-driven recommendations for improvement.

Minimum Requirements

• Minimum of 2+ years of professional content writing experience, preferably within the education industry.
• Strong portfolio showcasing a variety of writing samples such as educational articles, newsletters, campaign copy, or academic communications.
• Experience managing CMS platforms and applying SEO principles.
• Strong copywriting and script-writing skills for both print and digital formats.
• Excellent research skills and the ability to convey complex educational information in an engaging and accessible manner.
• Ability to manage multiple projects, priorities, and deadlines effectively.
• Outstanding command of the English language with exceptional writing, editing, and proofreading skills.

Safeguarding:

The Perse School (Singapore) is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All candidates will be subject to rigorous safeguarding checks, including reference checks, an enhanced DBS (Disclosure and Barring Service) check, and verification of qualifications and employment history.

As part of our commitment to safeguarding, all staff are required to uphold the school's safeguarding policies, attend regular training, and promote a safe and inclusive environment for all students. Any gaps in employment must be explained, and candidates should be prepared to discuss their approach to safeguarding in education as part of the recruitment process.

Disclaimer

The statements above outline the general nature and scope of work for individuals in this classification. They are not intended to be a comprehensive list of all responsibilities, duties, and skills required. Personnel may be asked to perform tasks beyond their usual responsibilities as needed.