Commercial Marketing & Growth Specialist

About Us

Sinoptics (www.sinopticseng.com) is a growing Singapore-based business with multinational operations, helping customers worldwide turn optical requirements into complete solutions. We are at the forefront of innovation in the electro-optics industry, designing, manufacturing, and distributing cutting-edge optical components. We bring components, assemblies, test apparatus, and build-to-spec/print capabilities under one roof - providing APAC cost economics with EU/US-grade quality assurance and dependable supply-chain coordination. Our solutions empower advancements in fields like manufacturing, medical technology, defence, and industrial automation.

The Opportunity

We are looking for a Commercial Marketing & Growth Specialist to turn customer interest into business. Your main focus will be nurturing our existing customer and prospect base, built largely through international exhibitions, and generating new opportunities through targeted outbound email, LinkedIn outreach, and digital campaigns. You will maintain consistent commercial follow-through, supported by accurate CRM records, commercial administration, and coordination with our Singapore team and HQ.

Your Mission

1. Lead Nurturing & Outbound Growth

• Develop and nurture relationships across our existing customer and prospect database, progressing exhibition contacts and previous enquiries towards qualified opportunities, RFQs, and orders.
• Build targeted prospect lists and execute personalised outreach through email, LinkedIn, WhatsApp, and calls.
• Understand each prospect's application and needs, provide relevant information, and coordinate technical or commercial discussions with the appropriate team members.
• Manage pre- and post-exhibition outreach, including meeting invitations, lead qualification, and structured follow-up.
• Identify further opportunities within existing accounts and re-engage dormant contacts.
• Maintain a clear next action for each active prospect and track progress through the commercial cycle.

2. Digital Marketing & Campaign Execution

• Plan and execute targeted digital campaigns that generate new enquiries and support ongoing lead nurturing.
• Build segmented email campaigns around customer industries, applications, and interests.
• Maintain an active LinkedIn presence with useful, customer-focused content drawn from our technical materials, applications, and project experience.
• Develop campaign materials, newsletters, and customer updates with support from HQ marketing and technical teams.
• Monitor campaign responses, lead quality, and commercial progression, and refine targeting and messaging accordingly.

3. Commercial Administration & CRM Management

• Maintain accurate pipeline records in Airtable and CRM platforms, logging all interactions and deal stages, and ensuring a meaningful next step is defined for every active inquiry and quotation.
• Prepare commercial documentation, formal proposals, and quotations while tracking the complete quotation cycle.
• Provide prompt acknowledgement of customer requests and execute follow-ups aligned with the customer's decision timetable.
• Schedule prospective customer meetings and coordinate follow-up actions for sales leadership.
• Generate structured weekly activity and pipeline movement reports for regional and HQ management.

4. Commercial Logistics & HQ Coordination

• Coordinate information, documents, and shipments, ensuring seamless follow-up through our HQ procurement process (note: supplier selection, technical approval, and direct procurement are managed by HQ).
• Coordinate internal RFQs and maintain tight communication with HQ regarding engineering and delivery schedules.
• Assist with logistics, export/import documentation, sample shipping, and freight forwarder tracking.
• Communicate Singapore's strategic regional cost structure and logistics advantages to international prospects.

What You'll Bring

• Experience: 2 to 5 years of professional experience in outbound business development, commercial operations, digital marketing, or sales administration within B2B sectors.
• Industry Knowledge: Prior experience in Precision Optics, Defence, Aerospace, Electronics, or Industrial High-Tech products is strongly preferred.
• Technical Skills: Hands-on proficiency with prospecting and marketing platforms, including Apollo, LinkedIn Sales Navigator, professional email platforms, Airtable, CRM platforms, Microsoft 365 including Excel, Words, PowerPoints, Outlook.
• Communication: Excellent professional written and spoken English, with the confidence to engage international OEMs and technical engineering teams.
• Core Competencies: Strong outbound drive, commercial instinct, and digital prospecting capabilities are essential requirements for this position.
• Ambition & Drive: A self-motivated, results-oriented mindset with the ability to work autonomously and manage your time effectively.

Why Join Us

• Impact: Play a key role in a company at the forefront of the electro-optics industry.
• Innovation: Work with cutting-edge technology that drives advancements in manufacturing, MedTech, and more.
• Autonomy: Thrive in a role where you can manage your time effectively and work autonomously.
• Growth: This role offers a unique opportunity to develop both your commercial acumen and marketing skills.