Develop and execute market-specific commercial strategies in SEA, achieving sales and commercial targets.
Analyse business performance, market trends, and competitive activity to identify growth opportunities.
Drive operational excellence across POS, ensuring sell-through, stock health, and assortment efficiency.
Support commercial negotiations and maintain strong relationships with retail and wholesale partners.
Collaborate cross-functionally with Marketing, Retail, and Training to drive brand equity and business success.
Competitor monitor and sales forecasting, reporting with high attention to accuracy and detail.
Continuously evaluate and refine business processes to improve agility and commercial impact.
Key Responsibilities
SALES
Strategically drive and execute targeted actions to achieve and exceed sales targets across all assigned territories.
Coach and support External Boutique Managers and Retail Partners, establishing clear action plans tailored to each POS to maximize sell-out performance.
Continuously identify and capitalize on both strategic and tactical opportunities to grow sales and market share.
Build, maintain, and leverage strong relationships with key local and regional business partners to enhance commercial outcomes.
Ensure optimal brand visibility and execution of retail excellence across all boutiques and points of sale, fully aligned with corporate guidelines.
Monitor competitor performance and market activity, providing timely insights and recommending responsive strategies to safeguard and grow market position.
Develop and implement effective clienteling strategies and local activations in line with brand direction to elevate customer engagement and drive business value.
Conduct regular business reviews with partners, using performance data to propose clear and actionable steps that ensure KPIs and sales objectives are met.
Demonstrate strong problem-solving capabilities by proactively proposing solutions during business downturns to keep targets on track and mitigate risks.
360 COMMERCIAL OPERATIONS
Lead end-to-end commercial operations by ensuring accurate sales forecasting and product assortment planning across all Retail Partners (Top 30, Model Stock, MATCH, ICON), aligned with market trends and business objectives.
Initiate regular reviews with management team to identify stock needs, monitor retail performance, and define action plans to optimize sell-through and inventory health.
Own and drive the Retailisation strategy, including the implementation of KPIs, coaching of teams, and monitoring of execution to elevate retail efficiency and sales productivity.
Oversee and manage stock performance, with close attention to aged inventory, model stock accuracy, and automatic replenishments across all channels.
Ensure optimal product assortment across the region by analyzing sell-out data and aligning selections with best sellers, Top 30 references, and ICON pieces endorsed by HQ.
Manage manual ordering processes, coordinate booster initiatives, and ensure timely execution of product pushes and allocations.
Champion PamGuard registration process, ensuring 100% registration compliance across all POS and supporting retail partners with best practices.
Provide weekly updates on sales performance, and deliver structured monthly reports on sales, inventory status, and retailisation progress to support strategic decision-making.
Support boutiques and POS in maximizing use of CRM and clienteling tools, ensuring alignment with client development objectives.
Work in close partnership with the SEA Marketing team to propose means of enhancing brand visibility, support local activations, and ensure commercial alignment of internal and external initiatives.
Collaborate with local VM to ensure ongoing Retail Partners and POS maintenance and visual merchandising standards.
