Commercial Director (APAC) | Marketing/Events/Media

Key Responsibilities

Commercial Strategy & Business Growth

• Develop and execute commercial strategies to achieve revenue, profitability, and growth objectives.
• Identify new market opportunities, service offerings, and strategic partnerships.
• Drive business expansion across Singapore and regional markets.
• Monitor market trends, competitor activities, and emerging opportunities to maintain a competitive edge.

Business Development & Sales Leadership

• Lead new business acquisition and strategic account growth initiatives.
• Build and maintain lasting relationships with corporate clients, agencies, event organisers, associations, and government stakeholders.
• Develop sales pipelines and oversee proposal development, presentations, and contract negotiations.
• Collaborate with internal teams to convert opportunities into successful projects and long-term partnerships.

Key Account Management

• Manage and grow relationships with priority clients and strategic accounts.
• Serve as the senior commercial point of contact for key stakeholders.
• Identify upselling and cross-selling opportunities across venue sourcing, event management, and related services.
• Ensure high levels of client satisfaction, retention, and repeat business.

Revenue & Financial Performance

• Own commercial performance metrics, sales forecasts, and revenue targets.
• Monitor project profitability and commercial viability.
• Work closely with Finance and Operations teams to ensure commercial agreements support company profitability goals.
• Develop pricing strategies and negotiate favourable commercial terms with clients and suppliers.

Team Leadership

• Lead, mentor, and develop the Business Development and Commercial teams.
• Establish sales KPIs, performance objectives, and incentive programmes.
• Foster a high-performance culture focused on accountability, collaboration, and client success.
• Support talent development and succession planning within the commercial function.

Partnerships & Industry Engagement

• Build strategic partnerships with venues, hotels, convention centres, destination management companies, and industry stakeholders.
• Represent Unearthed Productions at industry conferences, networking events, and client engagements.
• Enhance the company's market reputation and visibility through thought leadership and industry participation.

Requirements

• Bachelor's Degree in Business, Marketing, Hospitality, Events Management, or a related discipline.
• Minimum 10 years of experience in business development, commercial management, sales leadership, or account management within the events, MICE, venue sourcing, hospitality, or experiential marketing sectors.
• Proven track record of achieving revenue growth and commercial targets.
• Extensive network across corporate, event agency, venue, hospitality, and procurement sectors.
• Experience leading and developing high-performing commercial teams.
• Good negotiation, presentation, and stakeholder management skills.
• Excellent commercial acumen with the ability to balance growth and profitability.
• Regional business development experience will be highly advantageous.

Tng Wess Lee License No.: 02C3423 Personnel Registration No.: R1551835

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