Coffee Product Sales Executive

Job Responsibilities

• Identify, develop, and manage new B2B clients (cafs, restaurants, hotels, offices, distributors)
• Promote and sell coffee beans, machines, and related products/services
• Build and maintain strong relationships with corporate clients to drive repeat business
• Conduct product presentations, tastings, and demonstrations for potential clients
• Prepare quotations, proposals, and negotiate contracts
• Achieve monthly and quarterly sales targets
• Monitor market trends, competitors, and pricing strategies
• Coordinate with operations and logistics teams to ensure timely delivery and customer satisfaction
• Maintain accurate records of sales activities in CRM systems

Job Requirements

• Minimum 1-3 years of B2B sales experience (F&B / coffee industry preferred)
• Strong interest in coffee products and industry knowledge is an advantage
• Proven track record in achieving sales targets
• Excellent communication, negotiation, and interpersonal skills
• Self-motivated, results-oriented, and able to work independently
• Ability to conduct client meetings and business presentations
• Proficiency in English Mandarin is an advantage (to liaise with Chinese-speaking clients)