About My client
My client is a premium natural spring water brand, known for its pristine environment and exceptional water purity. Positioned as a premium lifestyle brand, Icelandic Water emphasizes sustainability, quality, and authenticity, catering to health-conscious consumers and high-end foodservice, hospitality, and retail channels globally. They are expanding Singapore and APAC market, hence looking for hands-on Salesperson to build the partnerships and strategic channel expansion.
Key Responsibilities
- Develop and execute channel-specific sales strategies to consistently achieve revenue and growth targets.
- Drive market penetration and category expansion by increasing consumption frequency, premium product uptake, and customer base across foodservice and hospitality channels.
- Lead monthly business reviews, with a focus on sales performance, market coverage, trade spend effectiveness, and service level execution.
- Plan, manage, and optimize trade promotion investments in line with regional commercial priorities.
- Ensure effective rollout and execution of brand campaigns and marketing initiatives through secondary sales teams.
- Manage strategic key accounts, strengthening long-term partnerships and unlocking joint business opportunities.
- Track and evaluate distributor performance using agreed KPIs and scorecards, providing coaching and corrective action plans where required.
- Conduct regular market visits to audit distribution quality, monitor competitor activities, and identify new growth opportunities.
- Prepare accurate sales forecasts by SKU and channel, supporting the Integrated Business Planning (IBP) process.
- Ensure compliance with company financial and commercial policies, including trade receivables and budget management.
- Promote a solution-led selling approach across all channels, ensuring alignment with brand standards and customer needs.
Requirements & Qualifications
- Bachelor's degree in Business, Sales, Marketing, or a related discipline.
- 5-8 years of regional sales experience within FMCG, beverages, or premium consumer goods, with strong exposure to channel management.
- Demonstrated success in managing multi-channel sales strategies in Singapore and/or Southeast Asia.
- Solid understanding of distribution models, route-to-market strategies, and foodservice/retail operations.
- Proven experience in trade spend control, promotional planning, and ROI evaluation.
- Strong analytical, planning, and sales forecasting capabilities.
- Effective leadership experience managing distributor teams and improving sales force performance.
- Strategic mindset with the ability to identify market opportunities and respond to competitive dynamics.
- Excellent communication, negotiation, and stakeholder management skills.
If it sounds like your next move, please don't hesitate to apply. Kindly note that only shortlisted candidates will be contacted. Appreciate your understanding. Data provided is for recruitment purposes only.
About Us
Dada Consultants was established in 2017, with the commitment of providing the best recruitment services in Singapore. We are comprised of a dynamic head-hunting team dedicated to sourcing for highly competent professionals in IT industry. We provide enterprises with customized talent solutions, and bring talents to career advancement.
