Channel Marketing Manager

Developing marketing strategies, coordinating campaigns, managing budgets, analysing market trends, collaborating with cross-functional team, and fostering relationships with publishers, channel partners, media outlets and influencers. This Marketing role plays a crucial role in driving awareness, user acquisition, and overall success in the competitive gaming industry.

. Conceptualising and executing of Marketing Budget Plan for Exclusive Distributed Titles

. Fostering, building and maintain relationships with Channel Partners

. Print Vendor's Management

. Advertising expertise in ATL and BTL

. Media handling

. Retail insights and keeping up with market trends

. Managing of artwork coordination- between publisher (external) and design team (internal)

. Collaborating with the Sales Team to determine the marketing budget for each Channel Partner (budget allocation)

. Preparation of artwork files packages for upcoming launch titles

. Collating and preparation of marketing reports

. Setting up and maintain corporate social media accounts

. Compliance support (IMDA)

. Events coordination calendar (release titles and important gaming events)

. Archiving of all marketing activities