Catering Sales Executive

Roles & Responsibilities

1. Sales & Business Development

• Identify and develop new business opportunities (corporate events, weddings, seminars, government tenders, etc.)

• Generate leads through cold calls, emails, networking and referrals

• Follow up on enquiries promptly and convert leads into confirmed sales

• Achieve monthly and annual sales targets

• Prepare and submit proposals, quotations and contracts

2. Client Relationship Management

• Build strong relationships with new and existing clients

• Understand clients event requirements and recommend suitable menus/packages

• Conduct site visits and client meetings

• Coordinate food tastings and presentations

• Handle feedback and resolve customer complaints professionally

3. Event Coordination & Operations Liaison

• Liaise with kitchen, operations, logistics and service teams to ensure smooth execution

• Prepare event orders and internal job sheets accurately

• Ensure all special dietary, Halal, and venue requirements are clearly communicated

• Attend events when required to oversee setup and client satisfaction

4. Administrative Duties

• Maintain accurate records of enquiries, sales pipeline and confirmed events

• Update CRM systems and prepare weekly/monthly sales reports

• Ensure contracts are signed and deposits collected in accordance with company terms

• Follow up on outstanding payments

5. Marketing Support

• Assist in promoting festive packages (e.g. CNY, Hari Raya, Deepavali, Christmas)

• Support social media enquiries and website leads

• Participate in wedding shows, food fairs, and corporate exhibitions

• Provide input on menu development based on market trends

6. Compliance & Quality Standards

• Ensure compliance with Singapore Food Agency (SFA) regulations

• Understand Halal requirements (if applicable)

• Maintain professional conduct in line with company branding

• Ensure all event details meet ISO and hygiene standards (if applicable)