Job Description

The role is responsible for leading the Integrated Intelligence knowledge agenda across 2 key categories and brands - Cereal and Salty Snacks. This role provides the insights, data and recommendations to help enable the business to deliver its growth goals. This role is a critical part of the consumer and shopper centric culture we are building in our business, and therefore would be a highly visible leader in the business, closely working with their line manager and the Portfolio Directors in engaging markets and other departments on our agenda. engaging markets and other departments on our agenda.

Role responsibilities:

Support the team in delivering our overall commercial targets - including budgeted NSV and profit growth for the region,as well as meeting targeted A&P and OH spends
Lead the Consumer and Shopper Insights and Analytics knowledge agenda - delivering actionable insights from qualitative, quantitative and behavioral research
Contribute expert advice and guidance to the commercial teams on the strategic implementation of actionable insights in order to deliver continuous business growth
Oversee and guide the design, planning and implementation of strategic market research projects and creative analytical solutions to assist commercial teams to identify and pursue opportunities for business growth
Manage key research vendor relationships and internal research requests and assess the external response to brand, category and shopper initiatives (activations) to ensure relevant, accurate and timely data is utilized to inform all projects
Continually improve I&A capabilities, by exploring new methodologies, and maximizing the value derived from currently available research and databases
Effective development and management of strong working relationships with internal and external stakeholders
Ensure the Annual Planning process delivered on time and in full
Key member of the Integrated Intelligence AMEA Leadership Team

Knowledge, skills and experience:

Bachelors degree (at a minimum) in Commerce, Business, Marketing, or a closely-related field, ideally specializing in market research / analytics
10+ years prior sales analytics work experience preferably in a multinational FMCG
Business analytics and commercial acumen (expert with Scan and Panel data and software - IRI or Nielsen)
Strong track record in owning and delivering strategic insights, project plans and partnering with senior leaders and commercial teams
Strategic thinker with the ability to be agile in navigating complex situations
Regional experience working in matrix organization across multiple markets
Experienced people leader with the ability to lead, inspire & develop others
In-depth experience on innovation & brand communication development
Manage and build relationships with a diverse range of teams across multiple markets
Strong influencing and change management skills
Excellent communication skills, both written & verbal
Strong P&L understanding.