Generate New-To-Banks (NTB) & promote product cross-sell through distribution channels, including but not limited to corp secs, accounting firms, external events & cross-border
Work with various Business Units to ensure end-to-end leads management
Campaign Management, Event Management and Awards Submission
Establish new partnerships who can refer NTBs to CIMB
Establish strategic partnerships with industry bodies and trade associations
MIS to measure referral effectiveness of various touch-points
Increase referral rate and conversion rate of various distribution & partnership channels
Lower cost-to-acquisition from various distribution & partnership channels
Generate reports for management
Project Management (when required)
Requirements
Degree in Business Administration or Marketing or related discipline
Minimum of 2 years direct experience in marketing, managing distribution channels
Good knowledge of cash management related products and solutions
