Campaigns Management Associate/ Senior Associate - Regional Brand & Growth Marketing, CRM

Shopee

Singapore

1-5 Years

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Posted 9 months ago
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Job Description

Job Description:

Design and implement automated customer journeys across markets, with relevant content and various communication channels using CRM tools
Develop experiment strategy with country teams to identify the most effective incentive type for each user segment, based on uplift and cost efficiencies
Responsible for incentive testing and campaign optimisation workstream
Proactively initiate and validate ideas via data and market insights, draft test plan, propose budget and estimate performance results
Monitor and analyse testing and campaign performance, using data-driven insights to support continuous improvement of campaigns
Manage automated campaign schedules and tasks through collaboration with regional teams and local markets to ensure timely and accurate campaign execution

Requirements:

Bachelor's degree in Business, Marketing, Analytics or related field
Passion for CRM, with minimally 1 year of hands-on experience in CRM Campaign Management or a similar position
Experience in the eCommerce or tech industry is a plus
Experience in CRM area with knowledge of AB-testing and able to develop experiments based on hypothesis is a plus
Good communication skills and stakeholder management
Strong analytical mindset, demonstrate ability to analyze data and derive insights that drive decisions
Strong in multi-tasking and able to manage projects end-to-end
Self-driven individual, possess ownership of work, ability to work independently
Enjoys working in a dynamic and collaborative environment to drive business goals and make an impact

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About Company

ShopeeJob Source: careers.shopee.sg

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 113968765

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