Philippines - Growth
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As a Campaigns Associate, you'll support the planning, execution, and tracking of marketing campaigns across multiple channels. You'll work closely with cross-functional teams, manage timelines, coordinate deliverables, and help turn ideas into high-impact campaigns that drive engagement and results.
Responsibilities
- Assist in execution of lifecycle strategy, customer engagement and activation, and marketing campaigns Implement A/B multivariate testing across relevant campaign channels
- Assist in monitoring and managing day-to-day analysis of campaign
- Use analysis and reports to provide recommendations on how to enhance campaigns and strategy being executed
- Creates and suggest quick wins based on data and analysis to ensure targets are met.
- Coordination with other departments for campaign preparation, approval, and execution
- Research and check competitors, and industry trends examples of best practices to support strategy development
- Perform other tasks as assigned by Management to fulfill organizational and regulatory requirements
Qualification
- Bachelor's degree in Marketing, Business, marketing, or related field
- Minimum 2 years of experience in digital marketing, growth marketing, or lifecycle marketing
- At least 6 months of hands-on experience working with MoEngage platform (required)
- Experience in fintech, e-commerce, or digital banking environments strongly preferred
- Expert-level proficiency with MoEngage including segmentation, flows, campaign orchestration, and analytics
- Strong analytical skills with experience in PowerBI, or similar analytics tools
- Understanding of marketing attribution models and funnel optimization
- Familiarity with A/B testing methodologies and statistical significance
