Own, plan and manage LazMall platform and brand Campaigns end-to-end; from inception to completion, including conducting thorough post-campaign analysis to derive actionable insights
Monitor the performance of on-going campaigns through accurate data tracking and analysis, and translate these data into meaningful insights & actionable recommendations to optimise campaign results effectively
Proactively recommend and implement innovative Campaigns mechanics and strategies to enhance performance and drive buyer engagement
Coordinate and collaborate with multiple stakeholders across various functions in the organization to ensure seamless planning, execution and delivery of platform and brand campaigns
Be the go-to expert on the system's functional and non-functional capabilities, including its individual modules, to drive optimal merchandising and design on campaign landing pages
Develop understanding of the end-to-end customer shopping journey and recommend actionable strategies at each touchpoint to elevate overall customer experience
Job Requirements
A Bachelor degree in Business Management, Consumer behaviour, Marketing or related field
At least 1 to 2 years of experience in campaign management and/or e-commerce project management. Fresh graduates are also welcome to apply.
Highly energetic, self-motivated and proactive
Strong passion for e-commerce and understanding of the consumer journey
Proven ability to handle multiple tasks, prioritize effectively and meet tight deadlines
Exceptional English written and verbal communication skills
Strong analytical skills with proficiency in Microsoft Excel and PowerPoint
Organized and structured, ability to identify business needs
