Campaign Manager (Social)

About TEAM LEWIS

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award-winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world.

You can read more about TEAM LEWIS Foundation at https://www.teamlewis.com/impact/

Purpose of the role

The Campaign Manager works with both their clients and their team to ensure the efficient and effective running of their accounts. They clearly understand their clients objectives and requirements, the commercial terms of their retained accounts and projects and level of resource required to service the accounts. Client facing, Account Managers translate quick but creative thinking into decisive action; providing team management, delegation of tasks and exceptional media relations skills.

Core responsibilities

Client Management

• Builds and maintainsstrong relationships with clients, establishing self and TEAM LEWIS as aninvaluable long-term partner for marketing and communications services
• Manages all communicationwith the client and ensures deadlines and service agreements are metconsistently by the team
• Works closely with theclient and Campaign Director to regularly review account performance,identifying and communicating opportunities for additional PR, marketingand digital services
• Adds value to new businesspitches by providing support with coordination, content generation andpresentation preparation, in addition to attendance
• Schedules, organises andruns regular client meetings and calls, providing consultative advice ontactical communications activity

Media Relations

• Understands and avidlyfollows the news agenda, positioning clients and products within the widernews narrative
• Oversees all mediarelations activity on behalf of the client, maintaining key media contactsfor campaigns and projects
• Builds, maintains anddevelops productive relationships with journalists, bloggers, influencersand analysts across national, trade and vertical media channels
• Utilises networks tocreate and maximise client coverage, advising on long-form and short-termnarratives
• Maintains and promotes asound understanding of current affairs relevant to the industry and thewider news agenda
• Deploys rapid response tobreaking news on behalf of clients, reacting quickly to emerging storiesin line with client profiles

Content

• Oversees and providescontent creation for campaigns and projects including press releases,articles, blog entries, and other written material
• Drafts - and oversees thedrafting of - a broad range of written materials including biographies,briefing documents, media alerts, soundbites, Q&As, backgrounders andboilerplates, ensuring a consistent level of high-quality content
• Works with content expertsto improve knowledge of techniques and writing styles across multiplechannels and platforms

Digital / Social Media

• Uses social mediaplatforms to expand own network, develop media relationships andpositively impact client results
• Pitches additional digitalcontent including infographics, animations and video to support writtencontent and client aims
• Uses social media andproactively explores new tools, solutions and processes to continuouslyevolve and optimise client PR campaigns
• Provides social mediainsight as well as execution and management of related digital activity
• Works collaboratively withthe digital team to increase the utilisation of digital services whereverpossible

Team working and Development

• Acts as a respected linemanager, working closely with line reports to maximise strengths, improveweaknesses and support career development
• Line manages the accountteam, including coaching, supervision, assessment and review of juniorteam members
• Sets team objectives on adaily, weekly, monthly and quarterly basis
• Ensures the on-goingachievement of all deliverable client objectives
• Monitors team activitylevels against budget, increasing and decreasing individuals allocationwhere necessary
• Provides guidance tocolleagues on how to best manage campaigns, including answering generalnew business requests
• Works with the Talent teamto recruit high calibre junior level candidates into the team
• Works with the HR team toreward, retain and develop your team and resolve any performance relatedissues
• Regularly attends andleads TEAM LEWIS training sessions and daily press briefings to enhanceskills and develop knowledge

Reporting and Analysis

• Ensures that all activityand results are reported back to the client, providing insight andanalysis where possible
• Communicates accountperformance internally (account reviews) to relevant stakeholders
• Provides detailed reportsto the Campaign Director or senior management team on request

General

• Runs and supports trainingsessions, with a view to maximising opportunities to expand team skillsand grow revenues
• Takes a proactive role in promotingthe TEAM LEWIS brand, its work, identity and values
• Supports the HR / talentteam by promoting both internal and external opportunities at TEAM LEWISacross social media and via the referral scheme
• Contributes and supportsthe continuous improvement of systems, practices and policies

About you

• Relevant experience ofworking in a B2B, corporate, consumer or digital communications agencyenvironment at a Senior Campaign/Account Executive or Campaign/Account Manager level
• Attention to detail
• Creative thinking
• Understanding of clientbusiness issues and requirements
• Highly developedpresentation skills
• Thorough knowledge ofsocial media
• Understanding of marketresearch and analysis
• Ability to motivate andlead a team
• Ability to delegateeffectively
• Calmness under pressureand ability to achieve tight deadlines
• Ability to interact withconfidence at board-level with clients
• Proven ability to keepabreast of current affairs and relate them to client situations

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.