Company Description
As a Campaign Manager at AKA Asia, you are a key orchestrator of integrated campaigns — driving bold ideas from inception to execution across social, digital, experiential and content platforms.
The Campaign Manager is a pivotal bridge between client management, creative
execution, and social media strategy. This mid-level role focuses on leading end-to-
end campaign delivery across owned and earned channels, ensuring digital
storytelling is innovative and impactful. The Campaign Manager must bring a strong,
informed point of view to social strategy, staying consistently on the pulse of platform
evolutions and cultural trends. In addition to guiding social-first thinking, this role
takes ownership of standard account management functions, including seamless
client, creative, and content management.
Overview
Core Focus Areas
Craft | Translate overarching brand objectives into actionable social media and digital
campaign strategies. Maintain an active pulse on platform evolutions, algorithm
updates, and emerging formats to ensure campaign mechanics remain cutting-edge
and effective. Oversee the content management lifecycle, ensuring output aligns with
best practices across TikTok, Instagram, and emerging platforms.
Ideation | Contribute a strong, proactive point of view to social media strategy and
campaign planning. Lead and participate in brainstorms, bringing trend-led, brave
ideas that push creative boundaries. Work closely with specialized creative and
production hubs to shape concepts that are inherently social-first and culturally
relevant.
Project Ownership | Manage end-to-end campaign lifecycles, ensuring timely, high-
quality deliverables within budget constraints. Maintain excellent project hygiene,
including comprehensive timeline management, resource allocation, and feedback
integration. Orchestrate smooth collaboration between clients and internal teams to
bring creative visions to life.
Team Development | Collaborate seamlessly across specialized agency hubs and
with fellow team members across levels. Guide and support junior team members
(such as Content Creators), fostering a culture of strategic thinking and fearless
creativity. Seek and apply feedback with resilience and a growth mindset.Client Engagement | Act as the day-to-day lead for client communications, building
strong, trusted relationships. Confidently advise clients on social media best
practices, presenting strategic points of view and guiding them through creative
campaign concepts. Anticipate client needs and ensure creative outputs are culturally
relevant and on-brand.
Business Impact | Understand how engaging social campaigns drive broader brand
awareness and business objectives. Monitor and analyze campaign performance,
providing actionable insights and optimization recommendations to clients. Identify
opportunities for account growth and propose efficient production and campaign
approaches that deliver maximum value.
Responsibilities
Overall Skills and Competencies
- Proven experience in account management, specifically within social media or digital campaign environments.
- A strong, well-articulated point of view on social media strategy and digital storytelling.
- Deep understanding of platform nuances (TikTok, Instagram, etc.), algorithm shifts, and real-time cultural trends.
- Exceptional client management and communication skills, with the ability to present ideas persuasively.
- Strong project management abilities, capable of balancing creative, content, and client needs simultaneously.
- Eagerness to lead, adapt, and drive fresh thinking in a fast-paced environment.
- Ability to accept and incorporate feedback quickly.
Qualifications
Growth Path
Campaign Managers are expected to evolve into senior account leads or Campaign
Directors who oversee broader portfolios, drive agency-wide strategic initiatives, and
manage high-level client partnerships with minimal supervision.
Key Milestones Include
- Demonstrating the ability to independently lead complex, multi-channel campaigns.
- Building deep, trusted advisor relationships with senior client stakeholders.
- Expanding expertise across a wider spectrum of earned and owned communications strategies.
- Preparing to step up into a Senior Campaign Manager or Account Director role, focusing on portfolio growth, cross-hub integration, and greater strategic independence.
