Company Description
As a Campaign Director at AKA Asia, you are a key orchestrator of integrated campaigns — driving bold ideas from inception to execution across social, digital, experiential and content platforms. You thrive at the intersection of creativity and precision, working in lockstep with our Studio, Strategy and Comms teams to bring fearless ideas to life in a way that earns attention and drives impact.
This is a role for campaign thinkers and doers — those with advertising or creative agency backgrounds who understand the power of earned, and know how to harness cross-functional talent to unlock it.
You'll work directly with clients, as well as Account Managers, Senior Account Executives and creatives across teams. While this is not a people management role, you'll play a critical part in imparting campaign expertise, elevating the quality of work, and demonstrating how integrated thinking can push both creative and comms further.
Overview
What You'll Do
Campaign Leadership
- Lead the rollout of multi-channel campaigns across social media, content, experiential, and influencer, from strategy through to execution.
- Translate brand and business objectives into actionable campaign blueprints that move seamlessly across channels.
- Serve as the connective tissue across Studio, Strategy and Comms — ensuring every element of a campaign ladders up to a shared ambition.
Production & Craft Oversight
- Act as executive producer across campaign shoots and content deliverables — managing vendors, budgets, timelines and talent.
- Maintain a high standard of craft and feasibility, while pushing for fearless creative outcomes.
Cross-Team Collaboration & Expertise Sharing
- Collaborate deeply with Comms team members embedded within your projects — from Senior Account Executives to Managers — bringing campaign rigour and fresh perspectives to their work.
- Contribute to a culture of shared learning, helping teams understand how great campaign thinking can create earned opportunity.
- Tap into the collective creative intelligence of Studio and Strategy to stretch briefs and elevate outcomes.
Client Engagement
- Build trusted relationships with day-to-day client leads, guiding them through campaign planning and rollout.
- Be a go-to partner for integrated campaign delivery — calm in the chaos, clear in the complexity.
New Business & Growth
- Identify opportunities to expand scope within existing accounts by pitching bold, integrated ideas that showcase our creative and earned capabilities.
- Contribute to new business proposals that position AKA as the agency that makes creative ideas earn attention — and vice versa.
What Success Looks Like
- Campaigns that are creatively ambitious, strategically sound, and flawlessly delivered.
- Clients who view you as indispensable to delivering integrated value.
- Comms teams who feel inspired, Studio teams who feel energised, and Strategy teams who feel activated.
- Scopes of work that flex both earned and creative, often at the same time.
- A wider team that understands the magic of blending campaign discipline with comms intelligence — and wants to do more of it.
Responsibilities
Who You Are
- A campaign architect with a strong production backbone — you can take an idea from whiteboard to execution without losing the plot.
- Grounded in agency experience (advertising, creative, digital or social) with a hunger to work in a more integrated, modern setup.
- Curious about how earned thinking can supercharge campaign work — and vice versa.
- Obsessed with clarity, timelines and the details — but never at the expense of creative ambition.
- A cross-functional team player who connects dots and motivates those around you through energy and expertise, not ego.
Our Culture, Your Contribution
- At AKA, we champion fearless creativity — bold ideas rooted in purpose, brought to life with precision and flair.
- You'll be a cultural contributor, not just a functional one — someone who shares, challenges and builds with others.
- You'll help us define what great integrated work looks like — and how to make it happen, again and again.
Your Growth Path: Stepping Into Senior Campaign Director
Role
As a Campaign Director, you'll already be demonstrating independent ownership of complex campaigns and cross-functional collaboration. To move into a
Senior Campaign Director role, you will be expected to:
- Lead larger and more complex accounts or serve as the senior-most campaign lead across a portfolio of integrated workstreams.
- Expand your strategic influence — shaping campaign frameworks and contributing to integrated thinking across Studio, Strategy and Comms.
- Build stronger commercial acumen — owning campaign scopes, pricing models, and profitability with greater confidence.
- Step up as a cultural and creative leader — helping define and raise the bar for campaign excellence at AKA.
- Coach and elevate others — informally mentoring Campaign Managers and empowering comms team members to think more creatively and cohesively across channels.
- Be a trusted partner to senior clients — offering not just delivery excellence, but creative and strategic vision.
The step up is not just about scale — it's about creative leadership, commercial impact, and cultural contribution.
