Marketing & Planning
- Work closely with the Senior Marketing Manager to execute the annual marketing plan.
- Support the development and implementation of Stamford American's marketing and admissions strategy to drive positioning, growth, and new opportunities.
- Conduct market research, tracking, and analysis to monitor trends and competitor activities.
- Utilize data, research, and statistics to support strategic decision-making.
- Ensure alignment of marketing efforts with communications, branding, writing style, and key messaging guidelines, maintaining a compelling and consistent voice across all materials.
Tactical Marketing & Campaign Execution
- Implement marketing and promotional activities, including events, digital marketing, advertising, PR, and partnerships.
- Identify and execute relevant community-based initiatives to enhance brand awareness and positive brand perception.
- Organize and promote marketing activations including but not limited to Open House events, roadshows & exhibitions and school-led initiatives.
- Manage and execute online events such as webinars and virtual Open Houses via Zoom.
Digital Marketing & Content Development
- Execute the digital marketing plan, ensuring strong lead generation through SEO, SEM, and social media campaigns.
- Draft EDMs (Electronic Direct Mailers) using Microsoft Dynamics.
- Maintain and update digital and design assets, including photos, videos, creatives, and banners.
- Support the development of key marketing materials to enhance the Admissions team's recruitment efforts.
- Collaborate with the Communications department to showcase Stamford American through compelling storytelling and creative writing across social media, website, PR channels, and partner platforms.
- Update and maintain school websites and landing pages with fresh, relevant content.
Requirements:
- At least a Degree in Marketing, Communications with at least 4-5 years of experience in marketing
- Experienced in executing marketing campaigns for lead generation.
- Experienced in managing agencies and vendors will be an advantage.
- Experienced in using customer databases/CRM platforms, CMS system.
Interested candidates please send in your resume to:
Topaz Liang Huimin (CEI No. R1104500), email to: [Confidential Information]
EA Licence No. 99C4599
