Business Product Manager Lead - Merchant Platform, TikTok Local Services

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Job highlights

Yoga and fitness, Six insurances and one fund, Five insurances and one fund, Stock options, Positive team atmosphere, Career growth opportunity, Paid leave, Flat organization, 100+ mil users, Industry experts, Meal allowance, Meals provided, Competitive compensation, Flexible hours, Housing subsidy

Responsibilities

Team Introduction
With the mission of Inspiring New Life and Helping Good Business, Local Service is committed to becoming the most trusted local service platform for users and partners.In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.
At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

Job Description
- Develop effective operations and Go-To-Market (GTM) strategies based on platform product capabilities and business requirements related to merchant acquisition and order volume.
- Collaborate with product and regional BD teams to map out merchant operations, merchant segmentation, and profiling. Identify current-stage merchant recruitment targets and develop merchant recruitment plans.
- Utilize tools for product and market insights to establish growth and recruitment targets, devising operational strategies to attract merchant engagement and enrich the variety of products on the marketplace.
- Possess a deep understanding of search and recommendation mechanisms, partnering with product and traffic teams to establish a merchandise incubation mechanism, thereby boosting the turnover of merchant-side products.
- Build a data monitoring and performance evaluation system for merchant and product operations. Continuously analyze and summarize merchant operations, product variety, and competitiveness. Identify issues from data and refine strategies and product optimizations.

Qualifications

Minimum Qualifications
- Bachelor's degree with minimum 10 years of experience in product operation/ business product management at global scale.
- More than 5 years experience in local-services, e-commerce, or B2C marketplace, deep familiarity with merchant-side levers.
- More than 5 years managing global teams of no less than 30 people, with direct responsibility for global employees management.
- Demonstrated success in building a team from zero to full productivity, including the design of hiring plans, career paths, and performance management systems.

Preferred Qualifications:
- Proven ability to analyze large, complex data sets and translate findings into clear business recommendations, proficiency in SQL or an equivalent analytical tool.
- Good communication and coordination skills, record of leading intricate, cross-border initiatives.