As a Branded Content Intern of UNFOLD Asia, you will be exposed to sponsored content ideation, project management and client servicing across our brands (including OGS, Ribbit.FYI, nOm and UNFOLD Creators). This role is suitable if you enjoy conceptualising ideas that both sponsors and audience would love, or would like to gain experience as a client-facing executive to see multimedia projects from start to end.
Responsibilities:
- Active involvement in creative ideation for paid/sponsored content across our media channels and content creators, including story sourcing and research
- Project management and account servicing for sponsored projects: including managing timelines and working with the internal creatives and clients to ensure timely execution of quality, meaningful content for our audience while hitting advertising goals
- Prepare post-campaign reports to compile post performance and advise sponsors on key learnings/recommendations
- Assist in industry research on upcoming content trends, audience habits and partnership opportunities
Requirements:
- An extremely creative, curious and adaptable mind with strong news sense and understanding of social media content
- Detail-oriented and not afraid of managing timelines
- Familiar with our content and takes interest in telling local stories, documentaries and explainers
- Team player with a positive attitude and good work ethics
- Do note that creative production and technical handling (e.g. camera handling, proficiency in video editing) is NOT part of the role. However, applicants who are comfortable with creative production processes and language are preferred.
Learning Outcomes:
- To develop skills in generating creative ideas for sponsored content that resonate with both clients and the target audience.
- To gain an understanding of how to craft engaging stories and messages in various formats for different media channels.
- To learn how to effectively manage projects related to sponsored content, including handling timelines, stakeholder communication, and ensuring timely execution.
- To develop skills in balancing quality and meaningful content creation within project constraints and requirements.
- To understand the dynamics of client servicing in the context of branded content, including client interactions, understanding briefs, and addressing client needs.
- To learn to prepare post-campaign reports, analyze performance data, and provide valuable insights and recommendations to sponsors for future campaigns.
- To gain proficiency in measuring campaign success and leveraging data for strategic improvements.
- To develop skills to conduct industry research on content trends, audience behavior, and emerging partnership opportunities to stay updated with the industry landscape.
