Business Operations Manager

Key Responsibilities:

1. Formulation and Implementation of Marketing Promotion Strategies

- Develop marketing strategies and promotion plans

- Execute online and offline marketing campaigns, including exhibitions, seminars, and digital marketing

- Manage social media accounts (LinkedIn, Facebook, WeChat, etc.) to boost brand awareness

- Establish partnerships with global industry associations and chambers of commerce

2. User Growth and Customer Acquisition

- Acquire new users through multiple channels (buyers, suppliers, service providers)

- Plan and execute user acquisition campaigns to boost registration conversion rates

- Establish and maintain a database of potential customers

- Monitor and analyze Customer Acquisition Cost (CAC) and Lifetime Value (LTV)

3. Content Marketing

- Write marketing copy, press releases, case studies, and other marketing content

- Create marketing materials (brochures, PPTs, videos, etc.)

- Manage content updates and SEO optimization for the official platform website

- Plan and execute content marketing campaigns

4. Market Research and Analysis

- Conduct market research to understand industry trends and competitor dynamics

- Analyze target customer group characteristics and needs

- Collect and analyze market feedback to provide recommendations for product optimization

- Regularly produce market analysis reports

5. Partner Expansion

- Identify and develop potential partners (trade companies, service providers, financial institutions, etc.)

- Maintain existing partner relationships

- Coordinate partner joint marketing campaigns

6. Event Planning and Execution

- Plan and execute online/offline marketing campaigns (webinars, trade shows, business meetings, etc.)

- Manage event budgets and execution processes

- Evaluate event outcomes and optimize subsequent event strategies

II. Job Requirements:

Educational Background:

- Bachelor's degree or above, preferably in Marketing, International Trade, Business Management, or related fields

Work Experience:

- 2-5 years of B2B marketing experience, with cross-border trade or e-commerce platform experience preferred

- Experience in digital marketing, content marketing, or event planning

- Experience in managing platforms such as LinkedIn, Facebook, and Google Ads is preferred

Skill Requirements:

- Excellent written and oral communication skills in English and Mandarin

- Proficient in using marketing tools (CRM, email marketing, social media management tools, etc.)

- Capable of data analysis and report writing

- Proficient in digital marketing techniques including SEO, SEM, and social media marketing

- Proficiency in design software (Canva, Photoshop, etc.) is preferred

- Proficient in Microsoft Office and Google Workspace

Personal Qualities:

- Proactive, results-oriented, and capable of independently completing tasks

- Strong creative ability to develop innovative marketing ideas

- Excellent communication and interpersonal skills

- Capable of working in a fast-paced environment and adapting to business travel

- Strong interest in cross-border trade and digital platforms

Please send your resume to [Confidential Information]