Role Summary:
Drive innovation and market growth by leading the development and execution of strategic marketing plans for the Singapore Integrated B2B Business, collaborating with local and global teams.
- [Sales management]Manage the mid and long term sales strategy setting.
- [Account management] Manage the mid and long term relationship with accounts and set the cooperation strategy that is aimed at benefiting both parties.
- [Marketing sensing] Analyze competitors and market trends and report on it regularly.
- [Demand projection] Project demand to ensure that there is not setback to supply.
- [Business development] Develop new accounts and business opportunities.
Role Responsibilities:
- Lead, inspire, and collaborate with local and global teams to develop a marketing plan that aligns with business objectives and drives innovation for the Singapore Integrated B2B business.
- Develop marketing strategies by continuously identifying opportunities in product range, pricing, channel activations, retail, and media.
- Implement IntegratedB2B strategies by effectively influencing and collaborating with local and global teams to ensure alignment with local strategies and timely delivery of requirements.
- Gain deep insights into the Integrated B2B market through market analysis and consumer insights, translating them into actionable plans for short-term activations and long-term product development, through communication with HQ.
- Develop strategies aligned with business goals (P&L/sell-out), create integrated marketing plans, and lead local and global stakeholders in execution.
- Act flexibly and swiftly based on KPIs, managing and prioritizing the use of the marketing budget, and leading the team in building integrated new product launch campaigns.
- Demonstrate a thorough understanding of technology and translate it into a clear communication strategy with defined RTBs (Reason To Believe) and messaging priorities tailored for the market.
- Develop all necessary launch assets (product packaging, retail POS, digital, social, TV,etc.) and gather required information (specifications, product info) by collaborating closely with global and local teams.
- Develop an integrated media plan and execute it by collaboratively working with external planning and media agencies.
Role Requirements:
- Minimum 10 years of brand management experience, including top line P&L management and strategy development.
- Multi-functional project leadership experience in executing strategic initiatives.
- Goal-oriented mindset, capable of understanding project objectives and taking focused actions to achieve them.
- Strong problem-solving skills, with the ability to critically analyze situations and propose viable solutions.
- Leadership capabilities, including the ability to build strong and collaborative relationships, work cross-functionally, and manage stakeholders effectively.
- Excellent communication skills and client engagement abilities.
- Strong business network and capability to drive business development initiatives to foster growth.
- Typically implements short-term action plans rather than developing policy, process or strategy
- Enhances or improves methods or procedures and provides coaching to team members to ensure successful outcome
- Acts independently to determine methods and procedures on new or special assignments
- Business-level Korean language proficiency is required to liaise with key stakeholders in the Suwon Office in South Korea.
