Business Management Senior Associate (Marketing Projects) - Monee Credit
Job Description
Job Description
- Drive go-to-market efforts for new product and service launches, including the planning and execution of in-app marketing campaigns, with a main focus on the LATAM region.
- Work closely with cross-functional stakeholders to scope, plan, and drive key projects and special initiatives
- Provide marketing support and insights for ad-hoc initiatives requiring rapid execution and alignment with company objectives
- Project manage and coordinate with Business Development, Operations, Business Intelligence, Product, and Creative teams to ensure effective campaign delivery
- Lead the conceptualisation and end-to-end deployment of marketing assets and campaign activities across channels
- Manage and monitor marketing budgets in collaboration with the Finance team
- Develop and track KPIs to evaluate marketing effectiveness and support data-driven decision-making
- Analyse campaign performance and user behaviour to identify growth opportunities and recommend optimisation strategies
- Conduct competitive benchmarking and stay up to date with trends across e-commerce and financial services
- Bachelor's degree in Marketing, Business, Communications, or a related field
- At least 3 years of relevant experience in marketing, preferably in fintech, e-commerce, or digital banking
- Familiarity with e-commerce platforms and digital user engagement tactics
- Strong communication, stakeholder management, and project management skills
- Analytical and structured thinker with strong problem-solving and critical-thinking skills
- Experience in data analysis, performance tracking, and campaign reporting
- Results-oriented with a strong bias for hands-on execution
- Able to adapt to the flexible working hours when required, to liaise and communicate with the local stakeholders
More Info
Key Skills
digital user engagement tactics
campaign reporting
e-commerce platforms
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