Business Development Specialist (Education)
We are seeking a Business Development Specialist to drive customer acquisition and brand promotion in the Singapore market. Your main focus will be on developing business partnerships and expanding our presence in international schools, local schools, preschools, and community centers.
Job scope
- Plan and execute offline customer acquisition initiatives, including shopping mall activations, exhibitions, and channel partnerships
- Identify, develop, and manage partnerships with offline channels (e.g. malls, playgrounds, community spaces) to drive lead generation
- Own end-to-end event operations, including setup, on-site execution, and post-event performance tracking
- Allocate and manage part-time sales teams, ensuring on-ground execution quality and lead conversion effectiveness
- Monitor and analyse event performance (e.g. leads, conversion rates, ROI), and continuously optimise acquisition strategies
- Collaborate with internal teams (marketing, sales) to align on campaign messaging, customer journey, and conversion funnel
- Ensure monthly lead generation targets are met through effective planning and resource allocation
Job requirements
- Bachelor's degree or above, with over 1 year of working experience in business cooperation, marketing, and sales; Bilingual in Chinese and English preferred;
- Prefer someone who has strong resources to link up to an international school, Local schools, preschools, and community
- Knowledge of overseas Chinese communities is a plus; with experience in education and training / Chinese media/e-commerce platform being desirable.
- Strong learning ability, excellent communication ability, critical thinking, and summarization abilities
- Highly self-motivated with strong project implementation and planning skills. Goal-oriented, able to achieve task objectives under pressure within set timeframes
- Prior experience with overseas Chinese community resources is advantageous
- Proficient in Microsoft Office and CRM tools
Job details
- Fixed compensation: SGD 3,500
- Variable compensation: SGD 1,500
