Business Development Specialist - Field Sales (Event & Roadshows)

Business Development Specialist – Field Sales (Event & Roadshows)

We are seeking a Business Development Specialist to drive customer acquisition and brand awareness in the Singapore market through roadshows, events and on-ground activations. You will plan, run and sell at roadshows and events in shopping malls, community centers and family-focused venues, turning foot traffic into qualified leads, trial classes and enrolments. This is a hands-on, target-driven role: you can expect to spend a large part of your week on the ground, including weekends.

Job scope

• Plan and deliver a regular calendar of roadshows, pop-up booths and on-ground events at shopping malls, community centers, exhibition fairs and parenting/family events across Singapore.
• Take ownership of monthly targets for leads, trial-class bookings and enrolments for each roadshow and event; monitor results daily and adjust location, pitch, activity or staffing to stay on track.
• Manage event logistics from end to end, including venue scouting, booth booking and cost negotiation, permits, collateral and giveaways, equipment, scheduling, booth set-up and teardown, within the approved budget.
• Lead sales on the ground: engage parents and children, run product demonstrations and trial activities, handle objections and convert walk-in traffic into qualified leads and trial bookings.
• Coordinate, brief and train part-time promoters and event crew on product knowledge, sales pitch, customer engagement and closing techniques; supervise on-site attendance, conduct and sales standards.
• Identify, approach and build relationships with venues and event partners (malls, community centers, and parent communities) to secure a steady pipeline of event slots and co-hosted activities.
• Liaise with vendors, suppliers, venue management and internal teams (marketing, sales and operations) to ensure smooth event delivery and prompt follow-up on leads.
• Ensure all leads are captured accurately and handed over on time; create and maintain the prospect and lead database (Zoho CRM, Excel, etc.).
• Prepare post-event reports covering footfall, leads, cost per lead, conversion and return on investment; recommend which venues and formats to repeat, improve or drop.
• Collect and share feedback on market response, parent and student needs, and product suggestions gathered at events.

Job requirements

• Bachelor's degree or above, with at least 1 year of experience in roadshows, events, field or direct sales, retail sales, or other customer-facing sales roles; experience in the education sector is an advantage.
• Bilingual in English and Chinese preferred, to engage with Chinese-speaking parents and communities at events.
• Target-driven, with a strong sense of ownership and accountability for results.
• Well organised and detail-oriented, able to manage multiple events, timelines and budgets at the same time.
• Existing network with malls, community centres, schools, preschools or parent communities is a plus;
• Hands-on and comfortable travelling between event locations across Singapore, assisting with booth set-up and being on your feet during events.
• Willing to work weekends, evenings and public holidays according to the event calendar.

What We Offer

• Base SGD 3,800 – 6,000/month (commensurate with experience), with incentives on top
• Phone reimbursement (SGD 50/month) & fully reimbursable transport
• Flexible Benefits (SGD 800/year): optical, dental, gym, health screening
• Group medical insurance for self and family: GP, specialist & hospitalisation