Business Development / Senior Business Development Exec

Quan Shui Wet Market

Singapore

4-6 Years

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Job Description

About Quan Shui Wet Market

Quan Shui Wet Market is a third-generation family business blending tradition with innovation. From wet market stalls to a leading online grocery platform, we are now expanding into physical stores, B2B sales, experiential events, and developing a proprietary F&B line built on our bestselling handmade dim sum.

As we enter an exciting phase of growth including F&B concept launches, new marketplace channels, and high-potential corporate partnerships we're looking for a commercially savvy, analytical, and entrepreneurial business development lead who can help shape and drive new sales channels, partnerships, and go-to-market strategies.

This role has a direct promotion track to Assistant Sales & Marketing Manager for candidates who demonstrate strategic thinking, executional drive, and leadership capabilities.

Your Role

You will drive growth across Quan Shui's online and offline sales channels from e-commerce platforms and corporate partnerships to B2B, groupbuy, and physical activations.

Senior candidates will additionally take on new channel development, F&B concept oversight, analytics leadership, and team mentoring.

Key Responsibilities (Junior to Senior responsibilities included)

1. E-Commerce & Marketplace Management

Manage and optimise e-commerce platforms including Shopify, Shopee, Lazada, Grab, Foodpanda, and TikTok Shop, plus new/emerging marketplaces.
Use marketplace dashboards (Shopee Seller Centre, Lazada Business Advisor, Grab Merchant Centre, TikTok Seller Centre) to track performance and execute optimisations.
Coordinate with marketplace livestreamers and creators; plan and host in-house livestreams (TikTok Live, Shopee Live).
Track and optimise KPIs: conversion rate, basket size, traffic, voucher usage, CPO, and profitability.
Maintain and improve product listings, SEO, descriptions, images, and bundles.
Coordinate stock levels, new SKU onboarding, and fulfilment accuracy with Operations.
Troubleshoot platform issues to ensure seamless customer experience.

1.1 Senior / Lead Track additions:

Explore and activate new online channels (e.g. Amazon, B2B marketplaces, food service platforms).
Advise on pricing strategy, listing optimisation, and commercial structures across all platforms.
Mentor junior e-commerce staff managing existing channels.

2. Business Development (B2B, Groupbuy, Corporate Accounts)

Acquire and grow recurring accounts across B2B, groupbuy communities, and corporate clients.
Conduct outreach, prepare quotations, present proposals, and close deals.
Maintain strong relationships with customers and partners.
Support revenue forecasting and pipeline management.

2.1 Senior / Lead Track additions:

Build a comprehensive B2B product catalogue & corporate sales kit.
Develop scalable systems for lead generation, tracking, and conversion.
Lead key corporate partnership negotiations.

3. Sales Campaigns & Revenue Strategy

Support planning and execution of key campaigns (CNY, festive drops, payday periods).
Analyse outcomes and recommend improvements to pricing, voucher structure, bundles, and product mixes.
Align promotions with Marketing (EDMs, social, paid campaigns).

3.1 Senior / Lead Track additions:

Drive go-to-market strategy for new channels and products.
Evaluate ROI for events, activations, and large-scale campaigns.
Recommend areas to double down or pivot based on data insights.

4. Analytics, Reporting & Forecasting

Prepare reports on revenue, traffic, conversion, margins, and marketplace KPIs.
Conduct monthly competitor and pricing scans.
Assist with product or sales forecasting.

4.1 Senior / Lead Track additions:

Create dashboards for cross-channel revenue, margins, and profitability tracking.
Lead forecasting for new channels and concepts.
Provide strategic recommendations backed by data.

5. Cross-Functional Collaboration

Work closely with:

Marketing: for promotions, campaigns, creative assets
Operations: stock allocation, fulfilment, delivery accuracy
Customer Service: issue resolution, experience improvement
Founders: commercial strategy and new initiatives

5.1 Senior / Lead Track additions:

Provide commercial guidance to junior BD and marketing team members.
Develop SOPs for BD, channel management, and client servicing.
Prepare for eventual leadership of Sales & Marketing as Assistant Manager.

6. (Bonus) Off-Site Events & Sales Operations

Candidates with this competency will be prioritised.

Plan and execute off-site sales activations: pop-ups, fairs, Boutique Fair, Takashimaya Food Fair, roadshows, corporate events.
Operate hot food stations (steaming, sampling, cooking demos) with proper SOPs, safety, and food standards.
Plan manpower, coordinate logistics, manage stock transport and replenishment.
Track on-ground performance: sales, samples, conversions, customer feedback.
Produce post-event reports: insights, performance, recommendations.

Who We're Looking For

For BD & E-Commerce Executive (JuniorMid)

Degree in Business, Marketing, Analytics, or related field
Strong fresh grads are welcomed; 13 years experience preferred
Strong with numbers and analytics
Organised, detail-oriented, proactive
Comfortable in a fast-paced SME environment

Bonus: culinary interest, events experience, marketplace/hot food familiarity

For Senior BD Executive (Team Lead Track)

46 years in business development, partnerships, or channel management (FMCG, F&B, retail, or e-commerce preferred)
Proven track record in opening new channels
Strong commercial instincts and strategic thinking
Analytical with forecasting experience
Cross-functional collaboration experience

Bonus: