Business Development & Marketing Manager

Nanyang International School (NIS) is a private education institution providing quality education from Year 1 to Year 12. We focus on academic excellence while preparing students for international pathways.

We are seeking a hands-on, execution-driven Business Development & Marketing Manager to drive student recruitment growth across Asia and build a scalable marketing and enrolment system.

The Role

This is a build-and-execute role, not just strategy.

The candidate will be responsible for:

• Generating leads
• Converting enquiries into enrolments
• Building marketing systems (digital + offline)
• Supporting sales with high-conversion materials

The role requires strong execution ability across digital marketing, content, systems, and partnerships.

Key Responsibilities

1. Lead Generation & Marketing Systems

- Build and manage a comprehensive lead generation funnel (ads/content → enquiry → prospectus → follow-up → enrolment).

- Develop and manage the school website, including lead capture forms, autoresponder for automatic prospectus delivery, and video integration.

- Implement and manage CRM or tracking systems for enquiries and conversions.

2. Content & Social Media Execution

- Plan, produce, and publish content across platforms such as Xiaohongshu, TikTok, YouTube, WeChat, Instagram, and Facebook.

- Script and oversee video production, including student stories, school branding, and webinars.

- Manage a consistent content pipeline with weekly output.

3. Marketing Collateral & Conversion Assets

- Design and manage marketing materials including digital and print prospectuses, landing pages, banners, posters, exhibition materials, webinar decks, and video backdrops.

- Ensure all materials are optimized for conversion, not just branding.

4. Webinars, Events & Exhibitions

- Plan and execute webinars targeting international students (China, ASEAN, etc.).

- Manage registration, delivery, and post-event follow-up.

- Coordinate participation in education fairs and exhibitions.

5. Sales Funnel & Conversion Optimisation

- Track and improve the process from enquiries to applications to enrolments.

- Work closely with the sales/admissions team to improve conversion rates.

- Ensure timely follow-up of all leads.

6. Compliance & Regulatory Alignment

- Ensure all marketing materials and activities comply with EduTrust / CPE requirements and advertising/platform regulations, especially for China platforms.

7. Vendor & Project Management

- Source and manage external vendors such as designers, web developers, and videographers.

- Ensure timely and quality delivery of all marketing assets.

8. Performance Tracking & Reporting

- Track key metrics including cost per lead, cost per enrolment, and conversion rates by channel.

- Provide regular reports and recommendations for optimisation.

Requirements:

- Bachelor's degree in Marketing, Business, Education, or a related field.

- Minimum 5 years of experience in education marketing or student recruitment.

- Proven ability to generate leads and drive enrolments.

- Hands-on experience with website management (basic CMS or coordination with developers), social media platforms (China and international), and content/video production.

- Strong understanding of international student recruitment markets, with preference for experience in China or ASEAN regions.

- Ability to read, write, and communicate effectively in both English and Chinese.

- Strong execution ability, able to work independently and deliver results.

Key Success Metrics:

- Number of qualified leads generated.

- Conversion rate from enquiry to enrolment.

- Cost per enrolment.

- Growth in international student numbers.

What We Are Looking For:

- A builder who can execute quickly and deliver measurable results.

- Someone comfortable working in a fast-paced environment with clear targets.