Business Development & Marketing Executive

About the Role

DrScalp is a Singapore-based scalp care clinic looking for a proactive BD & Marketing Executive to drive brand growth through content creation, strategic partnerships, SEO, and community engagement. You'll work closely with the marketing team to expand DrScalp's digital presence, build high-value B2B relationships, and organise educational workshops and seminars.

Scope of Work

Content Writing

• Write SEO-optimised blog articles, landing page copy, and educational content on scalp health and hair care

• Draft email campaigns, WhatsApp broadcast copy, and social media captions

• Develop content calendars aligned with campaign objectives and seasonal promotions

• Collaborate with the content/video team on scripts and storytelling angles

B2B Outreach & Partnerships

• Identify and reach out to potential collaboration partners (wellness brands, clinics, lifestyle businesses, influencers)

• Pitch and negotiate co-marketing campaigns, cross-promotions, and referral partnerships

• Manage ongoing partner relationships and track partnership ROI

• Explore B2B opportunities for corporate wellness packages or bulk treatment deals

SEO & Link Building

• Execute outreach campaigns for backlink acquisition through guest posts, link exchanges, and digital PR

• Research and identify high-authority domains in the health, beauty, and wellness space for link opportunities

• Monitor keyword rankings, domain authority, and backlink profile growth

• Coordinate with the SEO strategy to ensure content aligns with target keywords and topical clusters

Workshops & Seminars

• Plan and organise educational workshops and seminars on scalp health, hair care, and wellness topics

• Source and coordinate with guest speakers, KOLs, and industry professionals for events

• Handle end-to-end event logistics - venue booking, collaterals, registration, and post-event follow-up

• Leverage events to generate leads, build brand authority, and nurture existing customer relationships

Requirements

• 1-3 years of experience in content marketing, BD, or digital marketing

• Strong written English with the ability to write engaging, SEO-friendly copy

• Experience with outreach tools and CRM (e.g. HubSpot, Hunter.io, LinkedIn Sales Navigator)

• Basic understanding of SEO fundamentals (on-page, backlinks, keyword research)

• Self-starter who can work independently and manage multiple projects

• Bonus: Experience in health, beauty, or wellness industry

• Experience organising workshops, seminars, or community events