Business Development Manager, Power Systems Division (Data Centre)

The Business Development Manager will be responsible for driving business development and market expansion for the Data Center segment across the Asia Pacific region. The role will identify and develop new business opportunities, build relationships with key stakeholders across the data center ecosystem and establish a strong project pipeline to support the growth of the Power Systems Division.

The role will work closely with Sales, Key Account Management and Operations Team to develop opportunities from early-stage project identification through to commercial conversion and execution.

Key Responsibilities

Data Center Business Development Strategy

• Develop and execute business development strategies for the Data Center segment across APAC.
• Identify target markets, customers, projects and strategic business opportunities aligned with the company's growth objectives.
• Develop market-entry and customer engagement strategies for new markets and accounts.
• Establish and maintain a robust long-term data center project pipeline.

Project Identification and Intelligence

• Identify and qualify data center projects at an early stage, including project owner/developer, EPC/contractor, consultant, location, capacity, timeline, power requirements, procurement schedule, key decision-makers, competitor involvement and estimated business potential.
• Establish relationships with project owners, developers, EPC contractors, consultants, system integrators and other key stakeholders.
• Monitor upcoming data center developments and maintain comprehensive project intelligence.
• Track project progress from planning and design stages through procurement and award.

Business Opportunity Development

• Develop new business opportunities and convert qualified leads into sales opportunities.
• Identify potential customers and strategic partners within the data center ecosystem.
• Develop relationships with key decision-makers and influencers to increase the company's participation in targeted projects.
• Drive early engagement to position the company's products and solutions before formal tender stages.

Customer and Stakeholder Management

• Build and maintain strong relationships with data center owners, developers, EPCs, consultants, contractors and other industry stakeholders.
• Understand customer requirements, project specifications, procurement strategies and decision-making processes.
• Coordinate customer meetings, technical presentations, solution discussions and business reviews.
• Represent the company at relevant industry events, conferences and customer engagements.

Market and Competitor Intelligence

• Conduct market analysis covering data center capacity, market size, growth trends, project pipeline, market share and customer segmentation.
• Monitor competitor activities, product positioning, pricing, project participation and market strategies.
• Identify market trends and emerging opportunities that may impact business growth.
• Provide regular market intelligence and business development updates to management.

Commercial and Opportunity Management

• Assess the commercial potential, strategic value and probability of identified opportunities.
• Work with Sales and relevant functions to develop opportunity strategies, pricing approaches and customer engagement plans.
• Support commercial negotiations and project award strategies.
• Maintain accurate opportunity, pipeline and forecast information.

Cross-Functional Coordination

• Work closely with Sales and Key Account Management to ensure smooth conversion of business development opportunities into active sales opportunities.
• Coordinate with Application Engineering to understand technical requirements and develop appropriate solutions.
• Work with Project Management, Commissioning and Aftersales Service teams to ensure proposed solutions are aligned with execution and service capabilities.
• Coordinate with regional teams on product, technical, commercial and strategic matters.

Strategic Partnerships

• Identify and develop strategic partnerships with EPC contractors, consultants, system integrators, electrical contractors and other relevant industry players.
• Develop channel and partnership strategies to expand market access and project coverage.
• Explore opportunities for long-term framework agreements and strategic cooperation.

Pipeline and Performance Management

• Develop and maintain the Data Center business development pipeline across APAC.
• Track project status, opportunity value, probability, expected award dates and next actions.
• Prepare regular business development, pipeline, market and forecast reports for management.
• Monitor performance against business development and revenue objectives.

Business Development Team Support

• Contribute to the development of business development processes, tools and market intelligence systems.
• Share market knowledge, customer insights and project intelligence with the wider commercial team.
• Support the development of team capabilities and best practices in data center business development.

Job Requirements

• Bachelor's degree in Business, Engineering, Marketing or a related discipline.
• Minimum 5 years of relevant experience in business development, sales or commercial roles within the data center, power generation, energy, electrical or related industries.
• Proven experience in developing business opportunities within the data center industry.
• Strong network among data center owners/developers, EPCs, consultants, contractors or system integrators.
• Strong understanding of the data center project lifecycle, procurement process and key industry stakeholders.
• Good understanding of power generation and/or critical power systems is preferred.
• Strong commercial, analytical, negotiation and stakeholder management skills.
• Ability to identify opportunities at an early project stage and influence project specifications and procurement strategies.
• Strong communication and presentation skills.
• Willingness to travel extensively across APAC.