Business Development Manager

Job Purpose

The Events & Partnerships Manager will drive event space utilisation and revenue by attracting corporate vendors, tech and security companies, event organisers, and sponsors. The role will own the full event lifecycle-from business development and sponsorship sales through planning, execution, and post-event reporting.

Venue Business Development

. Develop and implement strategic sales initiatives to secure event bookings, exhibitions, product launches, workshops, conferences, and corporate activations at the event space.

. Proactively identify, target, and convert vendors and event organisers, with a particular focus on technology, cybersecurity, physical security, IT infrastructure, and related B2B sectors.

. Build, manage, and nurture a robust pipeline of prospective clients, partners, and repeat bookers oversee proposals, site visits, negotiations, contracts, and follow-up activities.

. Create compelling venue packages, rental rates, partnership bundles, and cross-promotion opportunities tailored to client needs.

. Consistently achieve or exceed targets for space utilisation, booking revenue, sponsorship income, and vendor acquisition.

Sponsorship & Partnerships

. Identify, approach, and secure sponsors for both owned and third-party events, targeting technology vendors, security solution providers, industry associations, media partners, and corporate brands.

. Develop and deliver customised sponsorship proposals, packages, and ROI-focused commercial pitches to prospective sponsors.

. Manage end-to-end sponsor relationships, from onboarding and activation through fulfilment and renewal.

. Negotiate sponsorship agreements, ensuring all deliverables, branding, hospitality, and exposure commitments are met.

Represent the venue at industry events, networking sessions, and partner meetings to enhance market presence and build strategic alliances.

Event Planning & Execution

. Plan, coordinate, and oversee all events at the venue, including concept development, event run sheets, floor plans, logistics, vendor management, and on-site execution.

. Liaise with AV, production, catering, security, registration, signage, setup, teardown, and other operational vendors to ensure seamless event delivery.

. Collaborate with clients and sponsors tounderstand objectives and deliver a professional, high-quality eventexperience.

. Administer event budgets, quotations,invoicing support, and implement effective cost control measures.

. Ensure strict compliance with venue safety, capacity, licensing, insurance, and security regulations.

Marketing & Reporting

. Develop and execute integrated marketing campaigns and collateral to promote the event space, upcoming events, and sponsorship opportunities.

. Maintain a comprehensive annual events calendar and align programming with target industries and revenue objectives.

. Monitor and report on key performance indicators, including bookings, occupancy, sponsorship revenue, leads generated, attendance, client satisfaction, and event ROI.

. Prepare detailed post-event reports, sponsor debriefs, and actionable recommendations for future programming.

. Maintain accurate CRM records, sales pipeline data, and vendor/partner databases to support ongoing business development.

Additional Sales & Marketing Responsibilities

• Conduct market research to stay informed about industry trends and competitor activities.
• Plan, coordinate, and execute marketing campaigns, manage social media, and handle press engagements.
• Ensure all marketing initiatives are delivered on time and align with the brand.
• Prepare reports, briefing notes, and information memorandums.
• Maintain an up-to-date listing of existing contracts.
• Monitor contract performance and maximize returns from existing agreements.
• Perform administrative tasks to support business development efforts.

. Any adhoc matters assigned by your reporting supervisor/manager.

Requirements

• Diploma or degree in Events Management, Marketing, Business Development, Hospitality, or a related field relevant experience may substitute for formal qualifications.
• Minimum 4-5 years of experience in events management, venue sales, sponsorships, exhibitions, B2B events, or partnerships.
• Established network or demonstrable experience in the technology and/or security industry, including familiarity with vendors, distributors, system integrators, cybersecurity firms, industry associations, or corporate event buyers.
• Proven ability to secure sponsorship or commercial partnerships and meet revenue targets.
• Strong proposal-writing, negotiation, presentation, and stakeholder-management skills.
• Experience managing multiple events concurrently, including onsite execution and vendor coordination.
• Excellent organisational skills, budget management ability, and comfort working independently in a target-driven environment.
• Willingness to work flexible hours, including evenings and weekends, for event delivery.